Retail Channel Marketing Executive - UK - #1652402

Meta Reality Labs is looking for a highly talented marketer to take on the role of Channel Marketing Executive for the Northern Europe region. This exciting and important role will be responsible for driving our retail channel marketing execution and coordinating retail channel activities for Meta Quest and Wearables in UK and Benelux markets. The role will report into the Northern Europe Channel Marketing Lead in London.The Meta team is developing the future of mixed reality and wearables, bringing products to consumers that transform entertainment and social experiences. The Channel Marketing Team at Meta is tasked with growing consumer adoption of Meta hardware technology, working with retail partners to develop these new exciting categories. The Channel Marketing Executive will develop and implement both in-store and online campaigns/programs, review performance, support our retail partners, whilst continuously enhancing our tools and processes to meet our objectives.

Retail Channel Marketing Executive - UK Responsibilities:

• Manage the day-to-day execution of all marketing budgets & tactics, track key metrics, improve efficiencies through the marketing mix
• Create retail marketing programs to drive sales of Meta hardware products such as bundles, promotions and content offers
• Work with our retail partners for approval on fixtures, temporary displays, staff training and education
• Manage and implement campaigns and activities across retailers
• Coordinate marketing brand assets with our creative team, executing/delivering those brand assets to our retail partners
• Measure and optimize marketing programs (physical and digital) to drive efficiency recommending tools development and processes as necessary to achieve these goals e.g. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend)
• Track marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
• Build and manage a calendar of activity, gathering input from key stakeholder teams
• Provide analysis of the UK retail landscape trends and themes, competitors, and other relevant information to support development of marketing strategies and campaigns
  
  

Minimum Qualifications:

• BA/BS in Business and/or Marketing related field
• Experience in retail marketing or a related field working within Consumer Electronics
• Experience working directly with retailers on hardware sales and agency teams to execute marketing campaigns
• Understanding of the Northern Europe tech retailer landscape with experience working with Currys, Very, Argos, Amazon, Mediamarkt, Coolblue or similar
• Effective communication and presentation skills, with the capacity to clearly convey complex ideas in a concise manner
• Experience in conducting analysis of marketing programs
• Experience working in a cross functional and fast paced, collaborative environment
• Fluent English
  
  

Preferred Qualifications:

• A second European language is beneficial
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.