Analytics Director - #1675594

Company Description

Who We Are in the UK?

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How We Accelerate

• Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships: a culture of asking challenging questions to better understand the brief - we are not a ‘yes’ agency
• People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers
  
  

Our Commitment

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

Overview

As MAdtech director, you will be responsible for operationalising the ad tech and mar tech space for Marriott, with a strong view on how to source, organise, and activate against the various 0P / 1P / 2P / 3P data sources.

The MAdtech director role sits within the digital strategy team in London, and is the EMEA liaison between the other regions; with counterpoints sitting with each region. This role is critical due to the increased data protection within EMEA, and so a knowledge of the European data regulations is desired.

As well as working with Global on setting the tech & data direction for Marriott, this role has a junior reporting up into it. The junior will be responsible for creating 0P / 1P data segments from owned platforms such as Adobe Audience Manager & GA4, and making them available within biddable advertising.

Responsibilities

• Be an in-house expert on how audience and data-led digital advertising can provide ROI for Marriott and Spark International clients
• Guide and drive use of audience data to impact media strategies for clients based on overall objectives.
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
• Identify opportunities and industry learning. Meet with vendors and provide a POV with a client lens and in desired format. Educate/evangelize the findings
• Develop personalization strategy across all channels- customers, prospects on mobile, desktop, client website, CRM, etc.
• Partner with internal Activation teams to support media activation as well as advanced data use cases
• Oversee relationship with CDP, Identity Resolution, and project manage the deployment and activation of these and other data technology solutions
• Share knowledge with client and internal teams regarding audience insights and results to impact business needs
• Share knowledge with client regarding audience insights and results to impact business needs
• Ability to effectively articulate vision to savvy, experienced digital clients
• Becomes involved in customer’s decision-making
  
  

Qualifications

• In-depth technical knowledge of ad and marketing technology including ad servers, rich media, dynamic creative, streaming video, ad verification, data management platforms, customer data platforms, identify resolution, solutions, DSPs, etc.
• Strong understanding of digital media planning and management processes
• Ability to effectively articulate vision to savvy, experienced digital clients
• Expert knowledge and experience with Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
• Expert understanding and usage of CDP (eg. Salesforce, Adobe, Treasure Data)
• Expert understanding data flow within adtech/martech ecosystem.
  
  

Additional Information

Spark has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
  
  

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).