Global Planner - #1678440

GLOBAL ACCOUNT PLANNER, – WORLDWIDE/EMEA

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Mars, NBC Universal, Richemont, and Bayer.

Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook.

Reports to: Business Director

The role

The role is focused within one team, with responsibilities across 4 of the agency’s important international client assignments. It offers the opportunity to work with high profile, iconic brands in and gain experience across categories and varying client challenges.

Accountabilities include:

Client Account Management:

• Help manage and build the client/agency relationship between Essencemediacom and key clients
• Strong attention to detail to make sure all work delivered is accurate
• Tenacity to ensure any work that is briefed out comes back within deadline
• Ability to multi-task and work across more than one project at a time
• For particular briefs be the project lead and key client contact
• Add value: Be curious, ask yourself the questions your client or manager would ask about your deliverables before they do
• Be willing to react to change or suggest it where you see opportunities to improve
• Identify bigger picture media topics that are pertinent to/would add interest to challenges on your clients – make them aware of these via the most appropriate method: Newsletter / line manager / within market reports / a one of email, etc.
  
  

Data Analysis / Reporting:

• Develop a strong understanding of our competitive sets, their spending patterns and assumed media strategy
• Assist in analysis of research to support strategic projects, and develop clear, accurate and aesthetically pleasing presentations to show key insights and data
• Liaise with the wider Essencemediacom network to source data and insights
• Ability to review and generate an understanding of what has happened:
• Summarize key takeouts to team members and clients, or questions outliers
• Create and present post campaign analyses to clients
• Be able to identify opportunities, threats and recommendations
  

Client Account Management:

• Coordinate status meetings and ensure effective management of status reports and next steps
• Help manage and build the client/agency relationship between Essencemediacom and key clients
• Strong attention to detail to make sure all work is accurate and timely
• Has a level of tenacity which ensures any work that is briefed out comes back within deadline
• Ability to multi-task and work across more than one project at a time
• Lead particular briefs and be the lead client contact for particular projects
  
  

Operating & Technical Skills:

• Work closely with internal teams to manage briefs that come in form the client and establish SLA’s and timelines
• Apply a working knowledge of basic media concepts, terminology, media math and media plan execution (e.g., reach, frequency, universe, rating, CPM)
• Assist the senior team leaders in the day-to-day management of Global projects
• Support the wider team, helping provide support collateral for key meetings.
• Precisely and promptly address any finance queries
• Actively look to improve established processes to improve efficiencies across the account
  
  

Market Co-ordination:

• Build strong relationships with the local Essencemediacom markets
• Be adept at managing timely delivery of input information from multiple contacts
• Collection of Communication Plans and up-to-date knowledge of market spend
• Consolidation and analysis of relevant information across all the markets – i.e. media landscape information, brand tracking, consolidating client-specific data and generating learnings.
  
  

A bit about your skills and experience:

• Experience in a media agency
• Experience in a media planning role as Planner or Senior Planner
• Experience in managing client stakeholders
• Excellent communication skills
• Ideally experience of working in multi-market teams
• Strong quantitative & analytical skills, able to utilize consumer insight data
• Understand the campaign process from brief to PCA
• Confident communicator who is willing to be involved with presenting in front of large groups of people from all levels
• Pro-active, inquisitive, with exceptional attention to detail and an ability to interrogate data
• Excellent computer skills: Especially Excel (inc. Pivot and Vlookup) & PowerPoint
  
  

About GroupM

GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, Wavemaker, EssenceMediaCom, and each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

(Please note this is a UK based role and requires individuals to have the right to work in this location)

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