Campaign Marketing Manager - #1697295

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Strategic Campaign Leadership:

• Develop and implement a global marketing strategy that aligns with Visa Direct's global objectives and regional goals.
  
  

• Drive the creation of scalable workflows for marketing campaigns, brand assets, and customer touchpoints.
  
  

• Act as the cultural expert for markets, ensuring all localized content meets audience expectations and reflects Visa’s brand voice.
  
  

Campaign Development & Execution:

• Oversee the adaptation of global campaigns to regional markets across web, social, events, and other marketing channels.
  
  

• Lead transcreation efforts to ensure campaigns resonate deeply with target audiences while retaining global messaging integrity.
  
  

• Partner with integrated marketing teams to execute seamless multi-channel localized campaigns.
  
  

• Develop and execute flagship marketing campaigns that align with the company's overall marketing strategy.
  
  

• Manage and track campaign and content performance.
  
  

Stakeholder Collaboration & Management:

• Collaborate closely with sales, product marketing, communications, Regional Marketing, and Creative teams.
  
  

• Build and manage strong relationships with marketing vendors, agencies, and freelance professionals, ensuring timely delivery and quality output.
  
  

• Act as a trusted advisor to internal teams, providing insights into cultural nuances and best practices for marketing in diverse regions.
  
  

Quality Assurance & Optimization:

• Develop and maintain quality standards and guidelines to ensure consistent messaging across regions.
  
  

• Leverage campaign performance data and feedback to refine and optimize future efforts.
  
  

• Continuously assess and improve marketing processes to drive efficiency and scalability.
  
  

• Analyze campaign data, identify areas for improvement, and implement changes accordingly.
  
  

Hard Measures:

• Timely and budget-efficient delivery of campaigns across priority regions.
  
  

• Increase in regional campaign engagement and conversions, demonstrating the effectiveness of strategies.
  
  

• Improvement in brand affinity and awareness metrics in different markets.
  
  

• Positive feedback from regional teams on campaign quality and process efficiency.
  
  

Soft Measures:

• Demonstrates cultural intelligence and sensitivity in marketing efforts.
  
  

• Cultivates trust and strong collaboration with internal and external stakeholders.
  
  

• Inspires innovation and continuous improvement in marketing practices.
  
  

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

• Experience in integrated marketing roles, ideally within fintech, payments, or global tech industries.
• Proven track record of leading and scaling global marketing campaigns.
• Experience with data analysis and reporting.

Skills:

• Exceptional project management skills with the ability to juggle multiple priorities and deadlines.
• Deep understanding of marketing workflows, tools, and technologies.
• Strong communication and stakeholder management skills to align global and regional objectives.
• Analytical mindset with the ability to leverage performance data to optimize marketing strategies.

Knowledge:

• Familiarity with cultural nuances, regulatory considerations, and audience behaviors across key regions.
• Expertise in integrated marketing across web, social media, and events in diverse markets.
• Knowledge of fintech and payment industry trends and challenges.

Preferred Qualifications:

• Experience with marketing automation and CRM software.
• Experience with social media marketing.
• Experience with content marketing.
• Experience with SEO and SEM.
  
  

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.