Campaign Manager - Hybrid - #1705864

Description

We are seeking a highly motivated and creative Campaigns Manager to design, project manage and deliver innovative, substantive and eye-catching campaigns that seek to differentiate Reed Smith on key business and legal issues, demonstrate the firm’s international footprint and underpin its brand proposition. The objective of this role will be to focus on building the reputation of Reed Smith across our key industries and firmwide campaign priorities and, in turn, facilitate revenue growth opportunities.

Working closely with key partners across the firm as well as colleagues across the marketing and business development function, this position is responsible for devising, coordinating and executing thought leadership and issue-led campaigns to drive greater brand recognition for our priority areas and brand. This professional will lead on all planning, research and analysis, marketing communications, documentation and after-action reporting related to the campaign. This person will drive the development of compelling marketing content, optimize audience journeys and evaluate the impact of marketing campaigns in achieving their stated objectives.

Key to this position is the ability to provide strategic evaluation of potential campaigns, to focus on current market trends and to position the firm to have a competitive advantage, leading each effort through completion to ensure optimal return on investment. The role will require exceptionally strong organizational and project-management skills, initiative, excellent attention to detail and the ability to perform under pressure. The successful applicant will also have a strong appreciation of the macro-economic environment and key business trends.

Working as part of the communications team, within the marketing and business development department, the successful candidate will manage one direct report.

The Firm

Reed Smith is a global law firm with more than 1,700 lawyers in 30 offices throughout Europe, the Middle East, Asia and the United States.

Operating as one global partnership, we represent leading international businesses from FTSE 100 corporations to mid-market and emerging enterprises; advising clients on cross border transactions, international commercial disputes and regulation. We specialise in industries including financial services, life sciences, health care, energy and natural resources, entertainment and media, shipping and real estate.

We all share a common culture, with core values supporting the firm’s commitment to add value, achieve excellence, and promote professional development. London is our largest office with approximately 700 people, including over 350 fee earners across the full range of commercial practice areas. Consistent with the firm’s strategy, the office has grown significantly over the past five years. Key to this growth has been our ability to successfully integrate new hires into our business and give them a platform to flourish. We place a huge significance on listening to our people and incorporating their ideas wherever possible.

Responsibilities

• Proactively identify, devise and implement thought leadership and integrated marketing campaigns with the aim of generating revenue opportunities and enhancing our brand and reputation in the market - particularly with existing and prospective clients.
• Support and draw on the firm’s international network, promote developments for strategically important offices/regions and position the firm as a global business.
• Ensure projects highlight strategically important sectors and practices and support the firm’s vision and strategy.
• Inspire key stakeholders across the business to identify relevant business issues/topics for thought leadership campaigns.
• Advise on creating successful marketing strategies and campaigns. Produce compelling content and execute campaigns around those issues and topics.
• Manage end-to-end execution of campaigns, including theme development, audience considerations, content creation, SEO, platform selection (such as web, social, video, podcast, e-comms), project schedules and deadlines, and post-mortem reviews.
• Use the full range of marketing channels (including client communication, advertising, social and digital media). Deliver innovation to keep our approaches fresh and relevant.
• Support the firm’s brand proposition. Communicate and embed our brand messaging (so that message is articulated to clients and the market) and maintain our identity through design, house-style and tone of voice across all channels.
• Collaborate efficiently with internal teams, who will work alongside the campaign manager to deliver much of the campaign activity.
• Engage people across the business with internal communications and go-to-market activities.
• Produce and work within a budget.
• Produce, with input from relevant subject matter experts, content for necessary marketing materials for use within the campaigns.
• Develop, manage and deliver regular reports on campaign results, including web analysis and evaluation of KPIs.
• Maintain regular measurement of the ROI of campaigns.
• Ensure accuracy of campaign marketing materials and confirm required reviews and signoffs have been obtained.
• Collect and use data to inform new campaigns and the evaluation of existing campaigns.
• Ensure our web properties and other digital platforms are updated and that the campaigns are a significant part of the content calendar for the external website.
• Monitor market trends, research client markets and competitor activities to identify opportunities and key issues.

Education: Bachelor’s degree in Marketing, Business, Communications or related field required.

Experience: Minimum of five years of experience in marketing, BD or communications at an international law firm or other complex professional services environment. A strong business development and marketing acumen and basic legal substantive knowledge is required.

Experience developing and executing marketing plans is essential. The candidate must be able to lead, motivate and inspire a team, and to work under pressure in a fast-paced environment.

The ability to function independently, effectively, and professionally within a multi-faceted organization is key.

Genuine interest and appreciation of the macro-economic environment, with a strong desire to stay current on industry developments and trends.

Ability to grasp complex or multi-faceted ideas and distil them into engaging and coherent marketing content.

Outstanding project management skills and extremely detail oriented.

Proactive and self-directed with ability to independently manage and appropriately prioritize multiple projects and competing priorities under tight deadlines.

Excellent writing skills with proven track record of writing engaging and persuasive content for campaigns and marketing materials.

Strong communication skills and ability to ‘sell’ concepts and ideas for marketing campaigns.

Strong team player, this person will work very closely with colleagues from across the global Marketing & Business Development team to deliver effective and seamless campaigns.

Flexible and adaptable; ability to multi-task, stay organized and manage competing priorities.

Comfortable with pulling and interpreting data, in particular as it relates to the success and ROI of campaigns.

Good understanding of content management systems, marketing software, email marketing platforms and social media platforms.

Strong brand awareness and experience of working within/adhering to brand guidelines and expectations.

Technologically savvy and able to quickly learn new database systems.

Able to demonstrate sound professional judgment and a high degree of poise and professionalism when interacting with internal and external contacts.

Comfortable establishing effective firmwide working relationships with individuals at all levels.

Able to work independently as well as part of a team and be flexible in approach.

Excellent communication skills - oral and written.

Collaborative, resourceful, proactive and creative.

Supervisory Responsibilities: This role will supervise a Campaigns Executive based in London.

Essential Job Functions

• Requires strong organizational skills, time management, initiative, focus on service delivery and excellent attention to detail and the ability to perform under pressure.
• Must be able to communicate well, with excellent oral and written skills. They will be a natural internal networker who uncovers opportunities through engaging informally with partners and colleagues.
• Keen problem-solving and troubleshooting abilities and solutions-oriented thinking.
• Ability to utilize technology, including computers and telecommunication devices. Advanced knowledge of Microsoft Office is also essential.
• Ability to exercise sound judgment to recommend and effectuate decisions.
• Must have flexibility and adaptability to navigate changes, unexpected challenges, and evolving priorities.

Required to work in the office at minimum 3 days per week. Occasionally called upon to work hours in excess of your normal daily schedule.

Reed Smith's success depends heavily on the effective utilization of qualified people, regardless of their race, ancestry, religion, colour, sex, age, national origin, sexual orientation, gender identity and/or expression, disability, veteran's status, or any characteristic protected by law. As a firm, we adhere to and promote equal employment opportunity for all.

We are committed to making all stages of our recruitment process accessible to candidates with disabilities or long-term health conditions. If you have a disability or a long-term health condition and require adjustments to be made for you within the recruitment process, please contact a member of the Recruitment team. For more information on our approach to diversity and inclusion please visit our website .