Campaign Manager - #1706573

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

About the client....

Accor is a new client for Zenith International as the result of a recent competitive pitch win. It is a ‘Power of One’ client, comprising the best talent and product offering from agencies across the Publicis Groupe, including creative, production, strategy, technology and media planning and buying. The win represents a significant commercial opportunity for the agency and will provide a platform for talent to learn, grow and progress their careers.

Accor is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid-range and economy solutions for guests. They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against. In order to deliver these KPIs, we need the best talent to drive strategic innovation and operational excellence consistently.

About The Role....

This role will sit within the Europe and North Africa (ENA) region and will have accountability for delivery across 43 local markets in a centralised regional model.

The Campaign Manager is a key member of the team and works closely with the Operations Director.

The Campaign Manager will be responsible for managing the smooth delivery of all digital campaigns across global biddable platforms (search, social, programmatic), and support on key strategic operational projects to evolve the day-to-day operational ways of working.

To ensure the smooth delivery of all digital campaigns, the Campaign Manager will be responsible for daily communication across the Zenith International digital Hub teams, the different Publicis Groupe agencies and Accor clients, to ensure all Zenith International biddable buyers have all required information to proceed with campaign activation.

The Campaign Manager will oversee all digital biddable campaigns to ensure receipt of digital campaign briefs and Zenith International digital Hub teams deliver timely completion of tactical media plans, campaign setup, quality assurance checks, go-live confirmations, recurring campaign performance reports, and finance tasks.

Accor is a marquee Publicis Groupe Power of One account and a client with high expectations, demanding excellence, accuracy, timeliness, and first class thinking. This role is an opportunity to work for one of the most well-known Hotel brands and ensure our digital biddable campaigns are timely and accurate to support the growth of the Accor business.

Responsibilities

About the work....

• Digital Campaign Management
• Lead the Campaign Tracker and update the status and next steps of all digital campaigns
• Communicate directly with Zenith International digital Hub biddable buyers to receive updates on campaign status or outstanding tasks
• Manage Publicis Groupe local planning teams to ensure agreed SLAs are being respected through negotiation and education. Identify legitimate emergency campaign requests and work with biddable digital buyers to define suitable timings to deliver
• Timely delivery of end-to-end digital activation, including tactical media planning, campaign setup, QA, go-live confirmations, campaign reporting and finance
• Proactively communication with Publicis Groupe campaign planners to ensure timely delivery of briefs, creative assets, tactical media plan and go-live approvals from clients
• Review and report monthly on the timeliness and accuracy of the team’s delivery, identify areas of improvement in process, ways of working, or training to further improve daily campaign operations
• Lead internal digital campaign status calls with digital biddable buyers, identify delays and ensure clear steps are put in place by digital buyers
• Create process documentation and arrange trainings with Publicis Groupe agencies and Zenith International to ensure all team members involved in digital campaigns are working effectively, or to implement a new process
  
  

• Strategic Projects
• Support Operations Director and Digital Hub Lead to identify, build, and deploy operational improvements throughout the account
• Review current processes and ways of working, and identify improvements to support daily operations of digital campaigns (e.g. changes to existing technologies and solutions, campaign tracker, roles and responsibilities)
  
  

• Team
• Be the bridge between Zenith International digital buyers and Publicis Groupe planners
• Work closely with Operations Director and Digital Hub Lead; to support across all areas of business as required
• Take the lead on day-to-day campaign account management and proactively help to drive timely and accurate delivery of all biddable digital campaigns
• Proactively propose improved processes and ways of working
• Learn about the agency, how the business works and the various disciplines within it, as well as the broader media industry
• Prioritise training sessions and on the job learning to further develop core skills
  

Qualifications

What you need to succeed....

• Previous large Agency experience, ideally in a global role where you have professionally embraced ambiguity, challenged status quo and championed new propositions, processes and ways of working and built internal tracking documents and dashboards
• Solid experience within digital campaign / trafficking project management (or previous buying experience)
• A strong understanding of social, paid search, programmatic and digital trafficking process, ability to spotlight potential delays and challenges in the end-to-end campaign process (briefing, planning, build, trafficking, reporting)
• Demonstrated determination to achieve objectives
• Prioritisation, time management and attention to detail
• Negotiation skills (key as SLAs will be challenged constantly
• Strong communication skills - both written and oral skills ; be able to communicate clearly and present to senior and mid-management stakeholders as well as internal Teams
  
  

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
  
  

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).