Marketing & PR Intern, Theory, UK & Europe – 3 months FTC - #1718268

TThe Company

At Theory, we create clothes that matter that empower and improve the way we live through exceptional fit, fabric, and style. In 1997, Theory was founded in New York on the simple idea that stretch fabrics in tailored clothing could change how we dress and live. Two decades later, we continue to perfect our offering of elevated wardrobe essentials for the ambitious, urban man and woman. From sourcing materials from the best mills in the world to the innovation and craftsmanship at our atelier in New York's Meatpacking District, the integrity of our process is just as important as our final product.

In 2004, Theory was acquired by Fast Retailing, spurring the international expansion of the brand. Operating 440 stores worldwide today, Theory is a New York brand with a global mindset. Our customers dream big, achieve goals, and aim for perfection. So do we, and so do our clothes.

The Role

* 3 month internship; June - Aug *

Based in London, reporting to the Director of Ecommerce and Marketing, UK & Europe, the Marketing & PR Intern will be responsible for developing and delivering best in class marketing campaigns for new season launches to maximise brand awareness and customer loyalty within the UK and Continental Europe Markets. In line with company objectives, you will support the continued growth plans for the brand, expanding the brand presence and driving performance.

You will work closely with Global Headquarters in New York, key local business functions and the wider Fast-Retailing Group to drive brand growth with marketing excellence across the UK and Europe.

Marketing & PR

• Execute the omnichannel marketing & communications strategy
• Support with ideation of Marketing activations to plan and deliver upcoming campaigns, events, and brand initiatives
• Prepare and collate MK assets, manage campaigns rollout and cut-out imagery
• Own and coordinate the brand activation calendar for the Fall season launch
• Proofread and support with brand communications and material ensuring adhesion to the brand guidelines
• Build collaborative relationships and excellent communication with key stakeholders including global marketing & PR, digital, retail operations, external stakeholders and retail partners;
• Support the planning and execution of Retail marketing events in collaboration with Store managers
• Continually monitor, analyze and report performance & results internally on key marketing initiatives
• Maintain accuracy of the marketing budget tracker, ensuring invoices & POs are tracked and uploaded onto the procurement system, as well as accounted for on a daily basis
• Day to day working with local PR agencies and Global PR team in New York to ensure strategic plans are executed and activities meet set KPI’s
• Support with PR requests, managing samples and tracking products on loan

Influencers, stylists, KOLs

• Support the execution of the monthly influencer/KOLs gifting campaign in partnership with our PR HQ team in NY and PR agency based in London.
• Assist with influencer outreach, community building, and identifying new social opportunities
• Manage monthly Stylist Newsletter to keep them informed and engaged with Theory
• Support retail and merchandising teams with stylists 1-2-1 appointments to walk through new collections

Key Skills & Requirements:

• Relevant degree or work placement experience
• Previous exposure in a retail marketing role
• Good understanding of the EU fashion retail market
• Experience and contacts in the influencer/content creation space and the evolving opportunities across multiple social platforms
• Demonstrate:
• A great sense of organisation and attention to detail
• Motivation, curiosity, team spirit and a desire to go the “extra-mile”
• Creative mindset hungry for results and capable of bringing new ideas to the table
• Proven measurement and reporting skills
• Good knowledge of the Microsoft Office pack (Excel, PowerPoint)
• Strong verbal and written skills in English