Head of Promotions - Festivals - #1718650

LONDON / HYBRID WORKING!!!

THE COMPANY

Our client is a global leader in live music and cultural experiences, producing category defining festivals, concerts, and entertainment events globally! Their events span multiple markets and genres, with a strong focus on cultural impact, audience growth, and long-term brand development!

As a business they bring together world-class talent, cutting-edge production, and deeply engaged audiences to create unforgettable moments. They have produced festivals and live experiences across the globe including Miami, Las Vegas, Amsterdam and Paris

THE ROLE

Due to business growth and success there is a brand new role for a Head of Promotions to join this dynamic and forward-thinking team. As the Head of Promotions you will be responsible for overseeing a diverse portfolio of ticketed events, leading a team of promoters to drive consistent revenue growth, audience expansion, and brand positioning.

This is a highly strategic, commercially focused leadership role within the business that requires expertise in event curation, ticketing strategy, pricing, sponsorship integration, and multi-market expansion.

Key duties include:

- Event portfolio strategy & growth

o Develops and executes a multi-year event expansion strategy, identifying new markets, audience segments, and growth opportunities

o Works closely with the artist booking team to secure talent that aligns with brand positioning and audience demand

- Ticketing & pricing strategy

o Develop and lead dynamic pricing models, including tiered ticketing, VIP offerings, and loyalty programs

o P&L responsibility for the event portfolio

- Commercial & Sponsorship Integration

o Working closely with brand partnerships and sponsorship teams to integrate sponsorship activations seamlessly into events.

o Strengthening industry relationships to secure long-term commercial partnerships, adding value beyond ticket sales

- Leadership & Team Development

o Managing a team of senior and regional promoters, setting clear performance goals and ensuring alignment with company objectives.

THE CANDIDATE

The ideal candidate will have 10+ years in live event promotions, talent booking, or ticketing strategy, with a track record of profitably scaling events. Leadership experience in managing high-performing teams across multiple locations is crucial. If you have extensive experience managing multi-city or international event portfolios and proven ability to lead data-driven ticketing and pricing strategies then we need you!

Live specialises in all disciplines (and at all levels) across events, experiential and exhibitions. If this position isn't quite what you're looking for please visit (url removed) to view all of the opportunities we are recruiting.

As a specialist events recruitment agency we help our clients build the most talented and diverse teams in the UK. We encourage applications from candidates of all backgrounds, embracing diversity across all intersecting dimensions, including ethnicity, gender, sexual orientation, well-being, abilities, and neurodiversity.

We are dedicated to ensuring a supportive and accessible recruitment process. If you require any adjustments or accommodations for any reason, please do not hesitate to let us know.

VACANCY REF: SP14531