Head of Content (FTC) - #1719015

The Role

Following a recent departmental restructure, we’re entering an exciting period for the newly formed content team. This shift in the team structure highlights our commitment to making best in sector content - all in the name of our mission; to ensure all breast cancers are diagnosed early and accurately in young people.

We are looking for an exceptional Head of Content who will be responsible for delivering our holistic content strategy over the next year. You’ll oversee the management, production and strategic placement of all organic content across CoppaFeel!’s channels, and in house paid campaign activations. You will help shape CoppaFeel!’s approach to content so that it appeals, resonates with and converts our key audience of 18 - 24 year olds, as well as our supplementary audiences, across website, email and social channels.

You will work closely with the Head of Marketing and alongside other Heads of Dept, bringing your expertise and knowledge to leadership discussions to help shape the future of the organisation. You will report to the Marketing Director and line manage the Social Media Manager and Digital Marketing Manager, and you will have exposure to the Senior Management Team.

This is a fixed term contract for 13 months.

This is a hybrid role, with the expectation that you will attend the London office 2 days per week. You will be required to attend the office for quarterly team meetings, department meetings and in person training, we will provide plenty of notice for when you are required to be in for these purposes.

Duties & Responsibilities

• Work as a valued part of the CoppaFeel! leadership team to deliver the organisational strategy, shape the culture and influence cross departmental ways of working.
• Deliver the holistic content strategy across digital and social channels (including website, email, search, owned social, content creators and gaming) that will enhance the annual marketing strategy and drive awareness of CoppaFeel! and our mission amongst 18 - 24 year olds.
• Responsible for overseeing a team creating and producing innovative content that’s insight driven and market leading.
• Oversee production plans delivering our year round ‘always on’ organic content (web, email, social).
• Lead and inspire creativity across the organisation with a view to becoming social first in everything we do.
• Work with the Digital Marketing Manager and Social Media Manager to develop and deliver a content optimisation test and learn programme.
• Work with the Digital Marketing Manager to optimise CoppaFeel!’s website and third party agencies to research, plan and execute Search Engine Optimisation and Paid Search strategies.
• Work with the Digital Marketing Manager to develop and deliver the annual Website and Email content plan, including an optimisation plan.
• Work with the Social Media Manager to produce social first content year round, in line with the social media and content strategy.
• Oversee in house paid social media campaigns, primarily on Meta, with support from the Social Media Manager. Deliver training to the Social Media Manager to help them work towards activating these independently.
• Oversee delivery of workflow processes for managing the content lifecycle, including producing, distributing, measuring, and retiring content.
• Ensure all content is consistent with brand guidelines and tone of voice.
• Oversee capacity of the Content Team.
• Line manage the Social Media Manager and Digital Marketing Manager.
• Ownership of the Content Team budget and quarterly re-forecasting.
• Contribute to quarterly all staff team meetings.
• Ensure rigorous reporting and analysis of social and digital activity to ensure delivery of planned KPIs, with an ambition to be constantly improving and evolving.
  
  

Essential

Skills, Experience and Qualifications

• Minimum 5 year’s experience working in a management level content focused role, for example a Senior Digital Marketing Manager, Senior Content Manager, Head of Digital Marketing or Head of Content.
• Demonstrable experience in managing and prioritising cross departmental content requests.
• Demonstrable experience of implementing strategic content plans.
• Demonstrable experience of producing creative content.
• Demonstrable experience with activating paid social campaigns.
• A leader with the ability to develop and motivate a multidisciplinary team to achieve high standards.
• The ability to build relationships with and manage senior stakeholders’ expectations and cross-departmental content requests.
• Demonstrable experience of reaching and converting 18-24 year olds (our target audience) via engaging content with a focus on Instagram and Tik Tok.
• Experience of working for a youth focused brand/charity or account (if agency based).
• Experience of working with content creators.
• Excellent knowledge of the ever changing digital and social landscapes, and how tools/AI can help enhance our work.
• Confident decision maker.
• Experience of budget management and forecasting.
• You’ll be data driven and experienced in tracking and reporting on campaign success against KPIs and ROI.
• Line management experience.
  
  

Desirable

• Knowledge of the challenges / limitations of working in the charity sector.
• Experience of managing gaming activations.
  
  

Application information

Interviews will be held on a rolling basis. Due to the high volume of applications we receive we recommend early application.

Main Benefits, Terms & Conditions

Annual Leave: 22 days pro rata (plus public holidays).

Additional Leave: 1 day of leave on our Founder’s Cancerversary, birthday leave, plus office closure over Christmas.

Flexible working: A hybrid working arrangement, working from home up to 3 days per week (pro rata) and Core hours between 10am and 4pm.

Training: We have a budget each year for employees training and development plans.

Flex Friday: Every other Friday you will have off, without a salary deduction, we just ask employees have their work phones with them in case of emergencies!

Equality, Diversity & Inclusion Statement

At CoppaFeel!, we support a diverse range of communities and we understand that diversity within our team is central and crucial to meeting the needs of the young people we exist to serve. We strongly encourage applications from Black, and people of colour, LGBTQIA+ candidates, candidates with disabilities, from men, and from those with a lived experience of cancer because we would like to increase the representation of these groups within the charity.

We promote equality, diversity and inclusion in our workplace and make recruitment decisions by matching the charity's needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We recognise the value in encouraging a diverse range of perspectives, skills, experience and knowledge at the charity.

While the successful candidate will be selected purely on merit, in the event of a tie between two candidates with equal suitability, we may select a candidate with lived experience of the issues we are seeking to address through our work.

We are a Disability Confident Employer and we commit to offering an interview for all applicants with disabilities who meet our required criteria for the role. If you have any accessibility requirements or need any adjustments for the interview process please get in touch.