Content Strategy Director (6m FTC) - #1736422

The Role

We are looking for a Content Strategist to work on Natwest, specifically the Coutts brand. This role would develop a content plan that establishes authority and trust in Coutts as a brand providing wealth management for ultra-high net worth individuals.

You will be pivotal in shaping our external narrative, enhancing brand perception, and driving engagement with our target audience. You will possess a deep understanding of the wealth management landscape, exceptional editorial skills, and a proven ability to lead and inspire a content team. You’ll also be able to coach the strategy to the rest of the content team and drive an uplift in quality.

This is a hybrid role that sits with the Coutts client and would need to be in their office at least 2 days a week.

Key Responsibilities

• Collaborate closely with the Wealth Leadership team to understand and translate the new wealth strategy into a comprehensive content plan that aligns with business objectives and target audience needs.
• Conduct thorough market research and competitive analysis to identify content opportunities and trends within the UHNW wealth management sector.
• Define key performance indicators (KPIs) and establish a framework for measuring the effectiveness of content initiatives.
• Provide editorial direction and guidance to the creative and production teams, ensuring all content aligns with the Coutts brand voice, style guidelines, and quality standards.
• Drive an uplift in the quality and sophistication of content across all channels, including website, social media, thought leadership pieces, client communications, and marketing materials.
• Oversee the content calendar and ensure timely delivery of high-quality content that resonates with the target audience.
• Monitor and analyze content performance data to identify areas for improvement and optimization.
• Stay up-to-date with the latest content marketing trends and best practices, and incorporate them into the content strategy.
• Ensure compliance with all relevant regulatory requirements and ethical guidelines.
  
  

Skills & Experience

• Proven experience in editorial leadership, content strategy, or content marketing, preferably within the wealth management, financial services industry, or other luxury goods/services industries.
• Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable content plans.
• Excellent communication, interpersonal, and stakeholder management skills.
• Familiarity with content management systems (CMS) and content marketing tools.
  
  

T&Pm is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

(Please note this is a UK based role and requires individuals to have the right to work in this location)