Content Writer - #1751583

Background & Context

Iris London are home to a Performance Marketing department, with over 20 clients with a focus on Performance channels. A number of these, including large clients like Samsung & Beiersdorf, have an SEO scope, of which copywriting is a significant part.

Job Description

We are looking for a Content Writer to support the team in writing compelling, optimised SEO content that drives traffic and boosts search rankings. They will be responsible for producing high-quality long form copy that aligns with SEO best practices while maintaining a compelling and brand-appropriate tone.

Key Responsibilities

• Write and optimize content for SEO, targeting relevant keywords and improving organic search performance.
• Collaborate with Iris London Performance team to develop content strategies that align with business goals.
• Conduct keyword research and competitive analysis to inform content creation.
• Edit and proofread content to ensure clarity, accuracy, and SEO effectiveness.
  
  

Requirements

• Fluent in English
• 2-4 years of content/copywriting experience.
• Excellent writing, editing, and communication skills.
• An interest or background with skincare brands
• Nice to have an understanding of SEO principles and keyword optimisation.
• Nice to have familiarity with SEO tools like Google Analytics, SEMrush, or Ahrefs.
  
  

Example Scope

Our biggest SEO client is Beiersdorf, and we are responsible for writing their SEO advice content in Europe & North America. Content will be briefed from the Iris London team but the SEO Copywriter will write the piece in full.

The expected scope for Beiersdorf is around 50-60 pieces yearly.

Please See Sample Copy Below

How does gradual tan work and how to apply it? | NIVEA

WHAT IS MELANIN? WHAT DOES IT DO FOR SKIN? | NIVEA

What is Skin Glycation? Effect of Sugar on Skin | NIVEA

Content will also be needed for clients including Samsung & Stonegate Pub Group.

Who are we?

About Iris

We are Iris. The Participation Agency. With over 1000 people in 14 offices worldwide, we use the power of Participation to help brands grow further, faster. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives

Our office

London is our HQ. In our riverside office you’ll find 250 talented people working with ambitious client partners. We’re the lead strategic & creative agency for adidas TERREX, Pizza Hut Delivery and Abrdn. And we’re a specialist partner for NIVEA and Samsung, to name a couple.

The Iris Character

We have five core behaviours that we look for to help us to build a culture that fosters true progress: Courage, Storytelling, Collaboration, Empathy and Commitment.

What's in it for you?

• Flexible working – we offer you a balance of home and office working and the opportunity to choose your days when it suits you best
• Core hours – whether you want to enjoy an early gym session or pick up your children from school, you have the option to manage your own hours
• BUPA health care
• BUPA dental care
• Pension scheme
• Enhanced Maternity package:
• 4 months full pay after 1 years’ service
• 6 months full pay after 2 years’ service
• Enhanced Paternity package:
• 4 weeks full pay after 1 years’ service
• IVF support – giving you flexibility to attend appointments and recover from procedures
• Additional Parental support – meaning you can be there for your family’s important moments’
• Personal access to our independent Financial Advisor
• Group income protection
• Sabbatical after five years of service
• Bike to Work Scheme
  

Holiday

• 25 core days’ holiday
• Three extra days can be used for religious holidays
• Plus your birthday day off
• Plus an extra day after three and five years of service
• Climate Exchange Day
  
  

Diversity, Equity & Inclusion

‘FOR THE FREE’ Is Our Global DE&I Strategy. Its Aim Is To Create a Business Where Everyone Feels Free To Be Themselves And Has The Same Opportunity And Access To Progress. Our DE&I Strategy Encourages Courageous Thinkers Who Champion Outsider Perspectives. ‘FOR THE FREE’ Has Three Main Pillars Of Activity

Diversity - We want to invite difference. To be an organisation that is fully representative of different groups and reflects the city, country and world that we live in. We value our talents’ lived experiences – including gender, race, class, disability, neuro-diversity and sexual orientation.

Equity - We want to be fair to everyone. To remove barriers for individuals and groups and provide the bespoke access, support and opportunities that are needed to fully participate in our organisation. We are levelling the playing field.

Inclusion - We want everyone to feel at home. To provide a place where people can be themselves, express their unique identity and contribute to the life of our community

Privacy Statement

If you decide to apply for a role at Iris we will only keep the data provided by you for 2 years from the date we receive it, following which your data will then be destroyed. We have a legitimate interest to process the data you provide us and we will protect your rights in accordance with all applicable data legislation. If at any point you decide you would like us to delete the data we hold or have any more questions please email us at [email protected].

You can find out more about our Privacy Policy here: http://www.iris-worldwide.com/privacy-policy/

We are proud to be an equal opportunities employer and recruit on talent alone, regardless of age, gender identity, ethnicity, religion, education, class, sexual orientation or disability. We champion diversity and believe it not only benefits, but enhances our creativity, our company and the wider society at large. We are For The Forward.