Marketing Director, UK - #1766950

Title: Marketing Director, UK

Status:

Department: International Marketing

Location: London, UK

Reporting Relationship: VP Marketing INTL

About The Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 24 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Culture And Compensation

We believe the combination of our high-performance team culture, total compensation, workplace flexibility and care for the team is unmatched. We have a “one team, one dream” total compensation philosophy where all employees can participate in our business success. In addition to competitive pay and benefits, we are proud of the following:

• All employees are on the same bonus plan tied to our financial performance. Our bonus plan has paid 200% of target in each of the last three years
• All employees receive equity at e.l.f. This includes a new hire grant and eligibility for an annual refresh grant
• Hybrid work environment
• Half-day Fridays year-round
• Role Overview
  
  
  

This role is designed for a seasoned marketing professional with a proven track record in the beauty or FMCG sectors—drawing inspiration from industry leaders to lead our integrated marketing efforts and manage key relationships with multiple retail partners. They will be responsible for shaping and executing the marketing strategy in the UK, guiding a high-performing team, and driving brand growth through innovative campaigns.

• Strategic Leadership:
  
  
  

Develop and implement a comprehensive UK marketing strategy aligned with retail partners and brand objectives.

Leverage consumer insights and market trends to inform product positioning and innovative marketing initiatives.

• Team Management & Collaboration:
  
  
  

Lead, mentor, and manage a dedicated marketing team to ensure the effective execution of campaigns.

Foster strong collaboration with internal stakeholders, including sales and product teams, to drive integrated marketing efforts.

• Retail Partnership Management:
  
  
  

Cultivate and manage relationships with multiple retail partners, ensuring cohesive brand messaging and activation across all channels.

Coordinate with external agencies and partners to support localized campaign execution and maximize impact.

• Campaign & Budget Oversight:
  
  
  

Oversee the planning, execution, and optimization of integrated marketing campaigns across digital, social, traditional, and experiential channels.

Manage the marketing budget, ensuring effective allocation of resources and maximizing ROI.

• Performance Analysis:
  
  
  

Monitor, measure, and report on campaign performance using data-driven insights to refine strategies and achieve key performance metrics.

Adjust strategies in real time to capitalize on emerging opportunities and trends.

Required Experience & Qualifications

• Education:
  
  
  

Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced qualification preferred.

• Professional Experience:
  
  
  

7-10 years of progressive marketing experience with demonstrated leadership roles in the beauty or FMCG sectors.

Proven success in managing integrated marketing campaigns and collaborating with retail channels.

• Core Competencies:
  
  
  

Strategic thinker with a strong ability to translate market insights into actionable marketing strategies.

Demonstrated excellence in team leadership and cross-functional collaboration.

Robust analytical skills with a keen ability to interpret data and drive decision-making.

Excellent communication and stakeholder management abilities.

• Technical Proficiency:
  
  
  

Deep understanding of digital marketing, social media, and modern marketing technologies.

Experience in managing sizeable budgets and delivering measurable business results.