eCommerce & Retail Marketing Manager –… - #1779390

eCommerce and Retail Marketing Manager

As the organiser of some of the biggest and most iconic sport events in the world we lead the way in the sport and event industry.

We are now looking for a eCommerce and Retail Marketing Manager that is part of FIFA and supports us on our mission.

These Are Your Key Tasks

• Key Account & Partnership management of the FIFA eCommerce partner(s) and FIFA branded store partner(s) operated under license
• Together with the Head of Licensing & Retail, define the overall business strategy for omni-channel retail and provide ongoing strategic input and recommendations to drive sales and the consumer journey
• Manage all contractual elements of these license partnerships
• Work closely with the data and insights teams to deliver and manage all key data and analytics reporting in order to inform the future business decisions
• With the licensing team plan and drive the FIFA licensees’ eCommerce & Store(s) product offer strategies (incl. product, price positioning, positioning and marketing) and work with the license partners on effective merchandise and go-2-market plans
• Work with FIFA’s and partner(s)’ content and digital marketing teams to coordinate product collection releases, promotions, storytelling, marketing campaigns and consumer engagement initiatives, including creation of digital assets specific to the eCommerce store
• Drive, review and manage approval of all brand and marketing campaigns ensuring maximum ROO
• Together with other licensing team members and the relevant partner key account manager, develop and manage FIFA licensees’ retail strategies across all relevant and applicable territories
• Identify and understand, share market trends and customer needs and translate them into strategic actions aimed at driving brand heat and revenue growth
• Full accountability for budgets, royalty reporting, and quarterly forecasting in conjunction HOL, and FIFA commercial and finance teams
• Key account management of assigned key product license partners
• Be the go-to-person in the licensing team in relation to all matters ecommerce and retail
  
  

The Specific Competencies We Require For This Position Are

• Relevant business degree
• At least 7 years’ relevant experience in eCommerce, account management, buying, retail marketing, merchandising
• Proven ability to implement, analyse and improve processes, measure results, and achieve financial goals
• Knowledge of eCommerce tools and platforms, Ecommerce and retail, licensing business, buying and merchandise planning
• Well versed in DTC marketing
• Experience in the Sports industry is an advantage
• Fluent in English; proficiency in any other FIFA language (F / ES / GER) is an asset
• Knowledge of project management and relevant tools & processes
• Strategic mindset with a hands-on tactical approach
• Excellent written and oral communication skills
• Highly organised and excellent time management skills
• Energetic, positive and with a can-do attitude
• Team player
• Willingness to travel on a frequent basis
  
  

Fédération Internationale de Football Association, FIFA-Strasse 20, 8044 Zurich

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