Marketing Manager - #1781009

Job Description

Marketing Manager

Location: London (Hybrid)

Futurebrand

We’re FutureBrand, the global brand-led strategy and design company within the multi-award-winning global advertising agency network McCann Worldgroup.

25 years young with a head full of big brand experience and a gaze fixed firmly on the future, our work over the last two decades has changed the brand landscape today. What we do next will change tomorrow. We’re based in some of the most exciting and vibrant cities on the planet, balancing global scale with cultural connection. That means we’re on the doorstep of many of the world’s biggest brands, and within reach of the very best talent around.

Together, we are a diverse brand, experience and design community who believe that brand is how a company’s people, products and services behave wherever and whenever they show up in the world. Our work focuses on measuring and maximizing brand behaviour by connecting corporate purpose with everyday lived experience.

It's through this work that we deliver our purpose: To transform the future of businesses by changing how their brands behave today. And because we believe strongly that the future our brands create must be a future for us all, our shared values - Progressive, Adaptable, Collaborative and Empowering - put difference and diversity at our core.

We're now looking for an experienced Marketing Manager to join the team.

About The Marketing Manager Role

We are looking for an experienced Marketing Manager to join our Growth team. In this role, you will drive the company's marketing strategy, lead our content creation efforts, and deliver effective marketing campaigns.

Key Responsibilities

• Manage the agency's marketing strategy and activations (including outbound), leading the team and delivering effective campaigns focused on the UK and US markets
• Create great content – and understanding how to make that content work for a given audience. This includes:
• Own our TOV and make sure it shines through everything we do
• Support planning and lead execution of interesting, high-engagement thought leadership content to support our growth objectives (working with writers, designers, and a PR agency).
• Plan and manage snappy, strategic case study content
• Manage both corporate and leader LinkedIn content, as well as corporate Instagram
• Own the content calendar:
• Liaise with marketing leaders from markets to identify content and case activations
• Cascade central efforts from Global
• Maintain the company website and keep content up to date.
• Support our Business Development teams with account-based marketing (ABM) as needed.
• Monitor and report on the effectiveness of marketing campaigns and actively seek to make improvements to our marketing based on insights.
• Manage the day-to-day engagement with external PR for Global, and maintain working relationships with other key regional PR agencies
  
  

Minimum Requirements

What we’re looking for:

• Extensive relevant experience in a similar role
• Proven track record of success in marketing management, with a focus on B2B marketing
• Experience in managing corporate social profiles, inclusive of developing content and implementing best practices
• Experience in managing external PR teams, or own PR agency experience
• Excellent communication and interpersonal skills
• Experience of working with industry partners and vendors to plan and execute marketing efforts
• Able to work independently while also collaborating and organising activities across our global offices
• Creative thinker – focused on finding new ways to do things
• Proficient in Hubspot and Adobe Creative Suite
  
  

Nice To Have

• Experiencing using AI tools to support and improve marketing efficiency and effectiveness a big plus
• Previous business development experience would be a bonus
  
  

The Benefits We Offer

• Group life assurance
• Group income protection
• Private medical insurance
• Great mental health support
• Enhanced maternity/ paternity
• 9% pension*
• Dedicated team development opportunities
• Flexible holidays
• Flexible life cover
• Critical illness cover
• Dental insurance cover
• Personal travel insurance
• Cycle to work plan
• Health cash plan
• Gym discounts
• Central London location with 24hr access + Dog friendly
• In-office breakfast & fruit
• Monthly all agency lunches
  
  

Diversity & Inclusion

We believe that ideas get better when they are inherently diverse and shared in highly inclusive ways and we want to hear from those who think differently from us. We truly believe in the strength of diversity and the richness it can bring. By bringing different people together great things happen.

FutureBrand is an equal opportunity employer (EEO). We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

FutureBrand is a disability-confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for the role. Exceptions may apply if due to the volume of applications, we are not able to interview all eligible candidates who qualify under the scheme. If you have a disability, we want everyone to feel at ease when going through our recruitment process.

We are working to make our website and processes more accessible, if you encounter any issues and would like this information in an alternative format, or if you need further support with your application, please contact us at [email protected] for any adjustments you may need to perform at your best.