CRM Engagement Manager - #2086848

Role: CRM Lifecycle Manager (Subscriptions)
Location: Central London (3 days onsite)
Salary: Up to £48,000

A leading UK media and publishing organisation with a portfolio of well-known consumer brands across news, sport and radio, serving millions of subscribers.

This position focuses on end-of-lifecycle engagement, specifically targeting customers at risk of churn due to failed or expired payments.

You'll own strategy for this segment - identifying key drop-off points, building targeted communications and improving retention through data-led decision making.

This is a highly strategic role, with execution supported by in-house specialists.

• Own CRM strategy for payment and late-lifecycle journeys
• Segment audiences and identify at-risk customers
• Develop targeted campaigns across CRM channels
• Design and run A/B tests to optimise performance
• Analyse customer behaviour and identify churn drivers
• Collaborate with product, data and technical teams
• Continuously improve communication strategy and outcomes

Must Have:

• Experience in CRM, lifecycle or retention marketing
• Background in a subscription-based business
• Strong segmentation and insight-led campaign experience
• Experience with CRM tools (e.g. Braze, Adobe or similar)
• Confident working with data, testing and performance analysis

Nice to Have:

• Experience using Customer Data Platforms (CDPs)
• Exposure to payment or churn-related customer journeys

• Private medical insurance
• Hybrid working (3 days onsite)
• Pension contribution
• 25 days holiday + bank holidays + volunteering days
• Gym / wellbeing support
• Access to learning & development platforms
• Additional lifestyle and retail discounts

If you're interested, please apply directly or get in touch for more details.