UA Performance Marketer – iGaming & Sports Betting - #2094258

Our Client is looking for a proactive and commercially minded UA Performance Marketer to lead user acquisition activity across EMEA. This role will focus on scaling paid acquisition for clients in the fast-growing online casino, sports betting and iGaming sectors.

Based from a London office, you will manage performance campaigns across major self-serve and programmatic advertising platforms, including Meta, Google and Apple Search Ads. You will be responsible for planning strategy, managing budgets, optimising campaigns and using data to drive measurable growth.

• Define and execute user acquisition strategies aligned with business and partner goals.
• Plan channel mix, budgets and performance targets.
• Identify growth opportunities, new channels and testing priorities.
• Support the wider team with market insights and performance recommendations.

• Manage paid acquisition campaigns across Meta, Google, Apple Search Ads and other networks.
• Own creative testing, bid strategy, targeting and campaign optimisation.
• Troubleshoot underperformance and scale successful campaigns.
• Test new audiences, creatives, landing pages and acquisition channels.

• Track performance against CPI, CPA, ROAS, LTV, retention and payback targets.
• Produce accurate daily, weekly and monthly performance reports.
• Analyse campaign data and translate results into clear, actionable insights.
• Use performance trends to recommend improvements and future testing plans.

• Work closely with internal teams to align campaign activity with client goals.
• Share insights on creative performance, audience behaviour and channel efficiency.
• Support cross-functional planning across marketing, analytics and partnerships.

• Proven experience leading user acquisition strategy and scaling performance marketing campaigns.
• Hands-on expertise across Meta, Google, Apple Search Ads and other UA channels.
• Strong understanding of down-funnel metrics, including CTR, CVR, CPI, ARPU, retention and LTV.
• Good knowledge of marketing technology, particularly tagging, tracking and attribution.
• Strong analytical skills and the ability to turn data into practical recommendations.
• Excellent communication, organisation and stakeholder management skills.
• Agency or multi-market experience would be a plus.
• Casino, sportsbook or wider iGaming experience is preferred.
• Ability to thrive in a fast-paced, international environment.

• Join a dynamic, fast-growing business in the online gaming and betting space.
• Hybrid working model, with a minimum of two days per week in the office.
• Opportunity to make a direct impact on user growth and campaign performance.
• Competitive salary and benefits package.
• Ongoing learning and professional development opportunities.