Marketing Consultant - #2094959
Page Group
We are working with a privately owned, established business within the property and construction spae who are looking to hire someone to come on board and develop and execute a marketing strategy for the business.
The role is based in London, and has a hybrid working policy.
This role will be interim initially so please only apply if you are on short notice.
Client Details
The client are a multi-disciplinary construction firm who are looking to hire a marketing consultant into a stand-alone role in their London offices.
This role will be responsible for working closely with the company partners and HR Director to understand the priorities and objectives of the business and develop and execute on a marketing strategy to deliver on this.
Description
Key responsibilities of the Marketing Consultant:
1) Marketing Strategy & Planning
- Develop and deliver comprehensive marketing and communication strategies that enhance brand awareness and support growth.
- Align marketing priorities with the business plan in partnership with the Joint CEOs, SLT and professional teams.
- Maintain market insights - sector trends, competitor analysis and client needs to inform campaigns and positioning.
- Define annual/quarterly marketing roadmaps, messaging and channel plans.
2) Strategic Growth Enablement
- Coordinate marketing activity around target sectors, key clients and strategic initiatives.
- Support the creation of key account marketing plans, including tailored messaging, content and events.
- Provide marketing input into proposals where required to strengthen bid content.
3) Integrated Campaign Management
- Plan, create and oversee multi-channel campaigns across digital, social, email, print and events.
- Collaborate with internal teams to support business development initiatives.
- Manage external suppliers/agencies to ensure quality, timeliness and ROI.
4) Content, Thought Leadership & Storytelling
- Develop high-quality content, including thought leadership, case studies, sector insights and client communications.
- Build and manage a content calendar for use across multiple channels.
5) Digital Marketing & Website Ownership
- Oversee the company websites and social channels, ensuring content is current, engaging and SEO-
- Strengthen digital performance through analytics reporting and optimisation.
6) Brand & Reputation Management
- Act as brand guardian across all materials and communications.
- Build relationships with industry partners, influencers and media to enhance visibility.
- Implement a light-touch reputation management approach to include PR opportunities, awards submissions and agreed risk response processes.
7) Communications (Internal & External)
- Manage the marketing page of the intranet to improve communication across the group.
- Develop an internal communications plan (highlights, wins, new starters, project stories, capability updates).
- Ensure internal and external communications are aligned and reinforce strategic priorities.
8) Events & Relationship Marketing
- Coordinate attendance at industry events and manage event branding and collateral.
- Support post-event follow-up activity (email, content, meetings).
- Support the development of targeted "owned events" such as round tables, webinars or briefings.
9) Operating Model, Governance & Compliance
- Manage the marketing budget to ensure efficient allocation and ROI.
- Establish clear workflows for approvals, brand usage and content sign-
- Ensure compliance with legal and ethical standards, including data protection/privacy.
10) Reporting & Performance
- Monitor, analyse and report on marketing effectiveness to drive continuous improvement.
Produce monthly performance reports and quarterly plans aligned with business priorities
Profile
The successful candidate for the marketing consultant role:
- Must be immediately available or on short notice
- Will have experience in property and housing/ construction/ built environment
- Comfortable operating strategically and hands-on in a senior standalone role.
- Strong writing, editing, and stakeholder management skills; confident advising senior leaders.
- Demonstrable data-driven approach: campaign measurement, reporting, and insights.
- Budget and supplier management experience.
- Ability to manage multiple priorities in a fast-paced environment.
Job Offer
Competitive based on experience.
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