Senior Marketing Operations Manager, EMEA (Data & Analytics) [Maternity Cover] - #2100968

Key Responsibilities:

Leadership & Strategy

• Define and lead the Data & Analytics strategy within Marketing Operations
• Manage and develop a high-performing team, setting clear priorities and standards
• Act as the senior lead for marketing data, aligning analytics with commercial goals

Operational Excellence & Scalability

• Design and implement scalable, standardised processes for data management, reporting, and insight delivery
• Drive operational efficiency by identifying and removing bottlenecks, streamlining workflows, and accelerating speed to market
• Own prioritisation and delivery of analytics workload, improving task planning, automate processes, and improve team capacity and project delivery across Essential and Enhanced shows

Data, Reporting & Insight

• Own end-to-end marketing performance reporting and KPI frameworks
• Oversee dashboards (Power BI) and ensure consistent, accurate reporting across teams
• Deliver actionable insights to improve campaign performance, customer engagement, and conversion
• Lead analysis across the full customer journey, including funnel performance and attribution

Data Management & Governance

• Own data management and integration across platforms (GA4, GTM, Salesforce, Pardot, Treasure Data)
• Ensure data quality, consistency, and compliance (GDPR/PECR)
• Enable effective segmentation, tracking, and data accessibility for marketing teams

Best Practice & Continuous Improvement

• Establish, document, and scale best practices across data & analytics
• Promote a culture of continuous improvement, experimentation, and knowledge sharing within the MOPs community
• Benchmark performance and lead regular reviews to identify areas for refinement and growth

Knowledge, Skills & Behaviours:

• Process-driven and outcomes-focused, with a mindset for continuous improvement and innovation
• Strong understanding of workload and resource management tools and methodologies, with a focus on scaling team output and improving cross-functional collaboration
• Passionate about marketing, the importance of the customer and connecting data across multiple systems to show the full impact of marketing
• Proven ability to lead through change, embedding new processes and technologies while gaining team buy-in
• Proven experience and demonstrated aptitude for all aspects of marketing operations including, but not limited to, CRM & marketing automation, data strategy, website analytics, data visualisation
• Expertise in analysing and interpreting data through visualisation (Power BI experience desirable)
• Experience working in a matrix organisation structure with skills to successfully manage multiple key stakeholders and competing demands
• Demonstrated ability to design and implement scalable processes and workflows that drive efficiency, consistency, and high performance across marketing operations
• Highly organised with excellent project management skills; capable of managing multiple priorities in a fast-paced environment
• Superior verbal and written communications skills with high attention to detail
• A positive and collaborative attitude and passionate about operational excellence

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits