Head of Marketing Automation - Global Asset Manager - Stephen Bell Associates - #2114360

Our client is a global asset manager with a strong brand and profile. They are hiring a Head of Marketing Automation role. Key responsibilities include;

1. Lead the marketing automation function as a shared capability for EMEA Marketing, providing scalable support across marketing automation, publishing, reporting, templates and lead management.
2. Define service standards and delivery processes that improve consistency, speed and control.
3. Act as the primary marketing counterpart across martech, AI, data and analytics, translating marketing strategy into clear business requirements and priorities.
4. Oversee the EMEA Marketing budget, ensuring spend is transparent, well-governed and aligned to agreed business priorities.
5. Establish and maintain ROI tracking, giving leadership clear visibility of performance and areas for optimisation.
6. Lead the team through the transition to a new operating model, embedding disciplined ways of working and strong collaboration.
7. Build effective relationships with key internal stakeholders.

The successful candidate will possess a strong understanding of marketing automation, publishing workflows, reporting, templates and lead management processes; experience of working with technology, data or platform teams to shape martech, AI, data and analytics priorities; excellent stakeholder management and communication skills; the ability to translate strategy into clear business requirements and proven ability to build scalable service models that improve consistency, efficiency and control across multiple markets. A background in financial services is desirable.