Enterprise Architect - #2115551

Lorien


Date: 2 weeks ago
City: London
Contract type: Full time
Work schedule: Full day
Lorien

Enterprise Architect - CRM & Customer Lifecycle Management (CLCM) - Marketing
6 Month Contract - Inside IR35
Remote with occasional travel to London/Leeds office

My global client is seeking an Enterprise Architect to lead the architectural design and delivery of a major CRM and Customer Lifecycle Management transformation programme within a complex, highly regulated digital environment.

You will own the target-state CRM architecture, ensuring seamless integration with core platforms, identity systems, payments, risk engines, data platforms, and governance tooling. The role requires balancing marketing growth, regulatory obligations, risk controls, and scalable technical architecture.

Key Responsibilities

  • Define and govern enterprise CRM & CLCM architecture
  • Architect acquisition, onboarding, engagement, retention, and reactivation journeys
  • Develop omnichannel engagement patterns (email, SMS, push, in-app, real-time triggers)
  • Lead personalization and real-time decisioning architecture (CDP, segmentation, ML models)
  • Design campaign orchestration, eligibility logic, and compliant suppression rules
  • Define architecture for incentive / bonus systems and associated risk-mitigation controls
  • Embed compliance-by-design: data privacy, consent, regulatory segmentation
  • Work closely with Marketing, Compliance, Risk, Data, Product, and Engineering teams


Required Experience

  • Previous experience in Enterprise Architecture
  • Proven leadership in Marketing Technology transformation on CLCM architecture
  • Tools such as Bloomreach or similar marketing technology
  • Experience designing real-time, event-driven, cloud-native architecture
  • Excellent stakeholder management and communication skills
  • Strategic, systems-level thinking


Apply NOW for immediate consideration!

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.

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