Senior Manager, Global Capability Owner, Campaign Planning and Automation - #2118022

Appcast Enterprise


Date: 2 hours ago
City: London
Contract type: Full time
Work schedule: Full day
Appcast Enterprise

If you are a current Jazz employee please apply via the Internal Career site.

Jazz Pharmaceuticals is a global biopharma company whose purpose is to innovate to transform the lives of patients and their families. We are dedicated to developing life-changing medicines for people with serious diseases — often with limited or no therapeutic options. We have a diverse portfolio of marketed medicines, including leading therapies for sleep disorders and epilepsy, and a growing portfolio of cancer treatments. Our patient-focused and science-driven approach powers pioneering research and development advancements across our robust pipeline of innovative therapeutics in oncology and neuroscience. Jazz is headquartered in Dublin, Ireland with research and development laboratories, manufacturing facilities and employees in multiple countries committed to serving patients worldwide. Please visit www.jazzpharmaceuticals.com for more information.

Building Global Capabilities in a Product Operating Model to Power Our Business:

At Jazz, we are reimagining how we design and deliver more precise customer experiences, enabled by new technologies, modern ways of working, and high performing team behaviors. Through this work, we enable teams to better understand patients, caregivers, and HCPs, anticipate their needs across the enterprise, deliver timely and personalized engagement, and orchestrate seamless, end-to-end experiences as One Jazz.

To power this ambition with both speed and scale, we are embracing a new capability-oriented operating model, allowing business and technology teams to partner side by side in building, advancing, and delivering global capabilities across our enterprise. Cross-functional, empowered Global Capability teams own outcomes—not just outputs—and work from clear capability visions, strategies, and measurable goals. We prioritize user problems, validate solutions through experimentation and data, and iterate quickly to create real value for our users and the business. As part of this model, you’ll collaborate closely with users, stakeholders, and technical teams across the organization, using discovery and delivery practices to ensure we’re building the right things, in the right way, at the right time.

The Global Capability Owner, Campaign Planning and Automation, provides hands-on capability leadership and strategic direction for the product team within the Campaign Orchestration team in Global Customer Experience Operations. Reporting to the Suite Lead, this role serves as the primary Global Capability leader for the Campaign Planning and Automation and partners closely with the Tech Leads, the Activation Lead, development teams, and/or vendor teams to ensure solutions are aligned with capability priorities and global standards.

The Global Capability Campaign Planning and Automation team provides the system of record for marketing interactions, supporting data management, segmentation, campaigns, and engagement tracking. As the Global Capability Campaign Planning and Automation Owner, you will have primary accountability for developing the Global Capability, roadmap priorities, and measurable outcomes in collaboration with stakeholders for Campaign Planning (Marketing CRM (HCP + Pt.), ensuring capabilities deliver meaningful, measurable impact for users and the business.

Essential Functions/Responsibilities

Key Responsibilities:

Global Capability Product Strategy & Roadmap Ownership

  • Define the capability vision and outcomes aligned to global and franchise priorities in collaboration with key stakeholders.
  • Lead the ongoing evolution of the Campaign Planning and Automation roadmap, leveraging campaign analytics and user feedback to inform prioritization and trade-off decisions
  • Translate business needs into capability solutions with measurable success metrics that drive impact across franchises and the business.
  • Develop and maintain a roadmap that sequences campaign planning enhancements, automation/journey improvements, template and modular content enablement, segmentation and audience management improvements, Marketing CRM across SFMC and related tools to improve campaign execution efficiency and measurable performance.

Collaboration

  • Connect business stakeholders and the Omnichannel Orchestration and Campaign Planning global capability team, ensuring requirements are clearly defined and aligned to strategically important business outcomes and success metrics
  • Partner closely with business leads across franchises and functions to bring patient and HCP engagement strategies to life.
  • Partner closely with franchise Activation Leads to ensure capabilities effectively support activation needs, timelines, and in-market execution across brands and end-to-end journeys.
  • Partner closely with the Tech Lead to align business priorities with technical feasibility and delivery sequencing, ensuring trade-offs support agreed business outcomes.
  • Partner closely with the Suite Lead to align capability priorities, scope and roadmap decisions with team-level business objectives, ensuring consistent focus on enterprise outcomes and value delivery.
  • Define clear capability requirements, user stories, and acceptance criteria to enable efficient execution and alignment with business partner activity needs.
  • Partner across the Customer Experience Operations Organization to ensure seamless integration and influence ongoing capability evolution to support scalability, flexibility, and compliance requirements.
  • Enable coordinated, personalized omnichannel engagement by governing cross channel interaction strategies, activating data driven journeys, and continuously optimizing decision rules, channel mix, and next best actions to improve customer response and business outcomes.

User-Centered Solution Development

  • Apply user insights and engagement data to inform the design and evolution of Campaign Planning capabilities that enhance the customer experience for internal and external users.
  • Participate in and support discovery efforts, engaging directly with users and key stakeholders to deeply understand their needs, validate business value, and assess technical feasibility prior to development.

Delivery, Optimization & Value Realization

  • Partner across Global Capability teams to deliver scalable, reusable Campaign Planning capabilities.
  • Monitor capability adoption, outcome KPIs and engagement metrics to inform backlog prioritization and continuous improvement.
  • Manage documentation of (PRDs, user stories, discovery artifacts), and sprint planning in partnership with the Tech Lead and development teams.Contribute to experimentation to improve Campaign Planning (Marketing CRM (HCP + Pt.
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