Head of Brand, Asset Management, London - eFinancialCareers - #2120814
eFinancialCareers
Date: 3 weeks ago
City: London
Contract type: Full time
Work schedule: Full day
Responsibilities
- Define and deliver the global brand strategy aligned to corporate and commercial objectives
- Set the annual brand and product/commercial campaign roadmap, prioritising by impact and audience
- Own strategic briefs covering objectives, target audiences, key messages and KPIs
- Guard and evolve brand identity (visuals, messaging and tone of voice)
- Translate Sales priorities into effective campaign strategies with measurable outcomes
- Track brand health and campaign effectiveness; turn insight into recommendations
- Monitor market trends, competitors and client perceptions to inform positioning and innovation
- Lead agency partnerships for creative, media and production; secure high-quality delivery.
- Oversee advertising asset production, workflows and on-time delivery to media partners
Requirements
- Extensive previous brand experience in asset management
- Proven success creating and executing global brand strategies
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