Performance Marketing Lead - #2147336

Performance Marketing Lead

London (Hybrid) | Up to £75,000

This is an opportunity to take ownership of performance marketing for a fast-growing consumer brand with ambitious growth plans across multiple international markets. You'll lead paid media strategy, shape the future of performance creative, and play a key role in scaling customer acquisition through a data-driven, AI-enabled approach.

The Company

They are a high-growth consumer business with a strong digital presence and a reputation for innovation within their sector. Having successfully expanded across multiple channels and international markets, they continue to invest heavily in marketing, technology, and customer acquisition. Their collaborative culture combines commercial ambition with a genuine focus on development, creativity, and continuous improvement.

The Role

You will lead performance marketing activity across key paid channels while managing a team focused on media buying and performance creative.

Responsibilities include:

• Developing and executing paid media strategy across channels including Meta, TikTok, Google, YouTube, and emerging platforms.
• Owning acquisition performance metrics, including customer acquisition cost, return on ad spend, and revenue growth.
• Leading relationships with key platform partners and driving best practice across campaign structure, testing, and optimisation.
• Working closely with ecommerce and wider marketing teams to improve conversion performance through landing page and customer journey optimisation.
• Building a high-performing creative testing framework and scaling successful content across multiple markets.
• Driving adoption of AI tools and processes to improve efficiency and marketing effectiveness.
• Enhancing measurement, attribution, reporting, and incrementality testing capabilities.
• Coaching and developing a team of performance marketing professionals while fostering a culture of continuous improvement.

Your Skills & Experience

• Strong commercial experience across paid social and paid search, particularly Meta, TikTok, and Google.
• Proven ability to manage and optimise significant performance marketing budgets.
• Expertise in performance measurement, attribution, testing methodologies, and reporting.
• Experience working closely with creative or content teams to deliver performance-driven campaigns.
• Strong understanding of customer acquisition, retention, and broader commercial metrics.
• Experience operating within a fast-paced, high-growth environment.
• Demonstrated people leadership skills with the ability to develop and motivate teams.
• Interest in leveraging AI to improve performance marketing outcomes and operational efficiency.