Marketing Executive - #2152611

Key Responsibilities:


· Contribute to the development of customer-centric marketing strategies via information gathering


· Contribute to the delivery of multi-channel marketing campaigns on time and to budget


· Create compelling content across channels including website, email, social, print and digital


· Maintain and update event websites. Optimising customer journeys using tools such as Clarity and GA4


· Plan, implement and analyse engaging email campaigns


· Support the delivery of end-to-end paid digital campaigns across search, display, and social, managing budgets and optimising performance to drive registrations.


· Support organic and paid social media activity and design.


· Write clear design briefs and collaborate with the creative team to deliver campaign assets


· Build strong relationships with partners, sponsors, media, influencers and exhibitors


· Act as a point of contact with the PR agency


· Liaise with Marketing Operations and report on campaign performance, providing insight and recommendations


· Support onsite marketing and event delivery during live events.


Knowledge, Skills & Behaviours:
· Experience of implementing successful multi-channel campaigns


· Excellent attention to detail, strong copy writing, proofing and analytical skills.


· Experience of building email campaigns and marketing automation (knowledge of Pardot ideal)


· Knowledge of design and print processes.


· Solid grounding/understanding of the core marketing disciplines and what each can deliver.


· Digital marketing knowledge including social media, content marketing


· Creative skills role will involve use of canva


· Knowledge of the latest digital trends and social features (i.e. TikTok). PPC, Display, Paid Social


· Experience with SEO, Google AdWords & Analytics, Website Content Management, Social Media, Later, Mobile Apps, Video, Blogs.


· Understanding of customer data platforms and segmentation techniques (knowledge of Treasure Data ideal)


· Understanding of tracking and response reporting


· Understanding of databases and customer journey segmentation techniques.


· An understanding of the consumer markets is ideal, but not essential.


About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.


Benefits

Equal Opportunities


We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.


Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.


When recruiting new employees or providing opportunities for promotion, we will:


• Recruit, develo...