CRM Executive - #2152695
Harnham - Data & Analytics Recruitment
Date: 44 minutes ago
City: London
Salary:
£35,000
/ year
Contract type: Full time
Work schedule: Full day
If you're passionate about CRM, email marketing, and creating engaging customer journeys, this is an excellent opportunity to join a well-established consumer brand undergoing continued digital growth. You'll play a key role in delivering and optimising email campaigns that drive customer engagement, retention, and revenue, while working closely with a collaborative marketing team.
The Company
This organisation is a recognised consumer-focused business with a strong digital presence and a loyal customer base. They are investing in their customer marketing function and are focused on delivering personalised experiences across key channels. Their culture encourages collaboration, innovation, and continuous improvement, offering a supportive environment where ideas are valued.
The Role
As a CRM Executive, you will be responsible for the end-to-end delivery of email marketing campaigns and supporting wider CRM initiatives.
Key responsibilities include:
- Briefing, building, deploying, and reporting on email marketing campaigns
- Supporting the development and execution of the email marketing calendar
- Working with internal stakeholders to ensure messaging aligns with business and marketing objectives
- Developing audience segmentation strategies to improve engagement, retention, and customer value
- Executing A/B tests and analysing results to optimise campaign performance
- Monitoring campaign metrics and providing actionable insights and recommendations
- Ensuring email best practices are followed across creative, content, and customer journeys
- Supporting CRM development projects and automation initiatives
- Producing regular performance reporting and competitor analysis
- Identifying opportunities to enhance customer experience and drive channel growth
Your Skills & Experience
- Strong commercial experience delivering email marketing campaigns from planning through to execution and analysis
- Experience using Email Service Providers (ESPs) to build, deploy, and optimise campaigns
- Understanding of audience segmentation, customer lifecycle marketing, and campaign personalisation
- Experience with email testing strategies and campaign performance optimisation
- Strong analytical skills with the ability to interpret data and generate insights
- Advanced Excel skills for reporting and analysis
- Experience with Google Analytics or similar web analytics platforms is desirable
- Excellent organisational skills with the ability to manage multiple campaigns simultaneously
- Strong communication skills and the ability to collaborate with a wide range of stakeholders
- A proactive mindset with a genuine interest in CRM, customer engagement, and digital marketing
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