Automotive Social & Content Specialist - #2152919

An exciting opportunity to help shape the social presence of an ambitious automotive brand launching and growing in the UK market.

Job title: Automotive Social & Content Specialist

Location: London, UK /Fully On-Site

Job Type: Full-time, Permanent

Salary: Up to £50,000

The Opportunity

We are recruiting on behalf of an ambitious automotive brand looking for a creative and hands-on Social & Content Specialist to help build its UK social presence from the ground up.

This is more than a social media management role. You'll combine strategy, content creation, community engagement and creator partnerships, helping define how the brand connects with UK audiences.

Key Responsibilities

• Own and manage organic social channels across Instagram, TikTok, Facebook, LinkedIn and YouTube.
• Develop and execute social media and content strategies aligned with the brand.
• Create engaging Reels, TikToks, short-form video, photography, Stories and behind-the-scenes content.
• Capture content at vehicle launches, events and partnerships.
• Adapt global content for UK audiences and maintain a consistent brand voice and visual identity.
• Identify and manage creator and influencer partnerships, from briefing through to delivery.
• Build and engage the online community, managing comments, DMs and user-generated content.
• Work closely with PR, events, digital, retail marketing, brand teams and creative agencies.
• Monitor social trends, cultural moments and platform developments to identify new opportunities.
• Analyse social performance, produce reports and use insights to optimise future content.

About You

• 3-5 years' experience in social media, content marketing or digital marketing within the automotive sector
• Experience creating social-first content for automotive, lifestyle, technology or consumer brands.
• Strong knowledge of Instagram, TikTok, Facebook, LinkedIn and YouTube.
• Excellent copywriting, storytelling and visual judgement.
• Hands-on experience with content creation, photography and/or videography.
• Experience working with creators/influencers is highly desirable.
• Comfortable using tools such as Adobe Creative Suite, Premiere Pro, CapCut or Canva.
• Experience with Meta Business Suite, GA4 or social analytics platforms is advantageous.
• Familiarity with AI tools such as ChatGPT for content planning and creative development.
• Creative, proactive and commercially minded, with the ability to balance strategy with hands-on execution.

Why This Role?

You'll have the opportunity to help build a new automotive brand's UK identity from the ground up, with genuine ownership to experiment, create and shape its social presence.

If you're passionate about social media, content, creativity, creators and automotive, we'd love to hear from you.