Digital Analytics Lead - #2155266

This is an opportunity to lead digital measurement across websites, campaigns, and digital products. You'll work with stakeholders across data, product, marketing, and technology to ensure decisions are backed by clear and reliable analytics.The CompanyThey are a UK-based organisation investing in digital, data, and analytics to improve customer experiences and business performance. Analytics plays a central role in understanding user behaviour, measuring success, and supporting strategic decision-making. The business offers a collaborative environment with exposure to a broad range of digital initiatives.The RoleYou will be responsible for digital measurement strategy and analytics implementation across multiple platforms.Key responsibilities include:

• Define measurement frameworks, KPIs, and tracking requirements
• Design analytics solutions including event tracking, data layers, and reporting specifications
• Lead analytics implementation across GA4 and Google Tag Manager
• Work with developers, product teams, data teams, and external partners to deliver measurement requirements
• Drive analytics governance, consent management, and data quality processes
• Analyse digital performance and provide recommendations to stakeholders
• Support reporting standards and performance measurement across digital channels
• Manage and develop a Digital Analytics Implementation Specialist

Your Skills & Experience

• Strong experience in digital analytics and measurement strategy
• Experience translating business objectives into KPI frameworks and analytics requirements
• Hands-on experience with GA4, Google Tag Manager, event tracking, QA, and analytics governance
• Experience working with developers, product teams, marketers, and data stakeholders
• Strong stakeholder management and communication skills
• Understanding of GDPR, privacy, and consent management
• Ability to present analytical findings to both technical and non-technical audiences

Desirable experience:

• Advanced Google Tag Manager implementations or JavaScript