Senior Digital Marketing Executive - #2165855

About the Role

If you are a hands-on digital marketing professional who thrives on ownership, variety and making a genuine impact, this could be the role for you.Our client, a leading global professional services firm, is looking for a Senior Digital Marketing Executive to join their central Marketing and Business Development team in London. This is a standalone specialist position, meaning you will be the go-to expert for day-to-day digital delivery, with real scope to shape how the firm operates and grows its digital presence.This is a stand-alone specialist role with responsibility for the day-to-day delivery of digital marketing, working closely with other members of the central marketing team and drawing on expertise across CRM, e-mail marketing, events, brand and design, while remaining accountable for progressing and coordinating the digital workstream.What You'll Be DoingWebsite Management

• Act as the main point of contact for the firm's website (WordPress), responding to incoming queries and requests and keeping it up to date.
• Publish website content, manage user accounts and provide training to users, while leading digital projects, campaigns and initiatives by coordinating stakeholders, agencies and suppliers.
• Manage the digital agency, progressing website maintenance, fixes, improvements and development, and support new website capabilities including multilingual content, geolocation, personalisation and automation.

Digital Strategy and Projects

• Take day-to-day ownership of the digital marketing roadmap, working closely with the Head of Marketing Operations and Digital to translate agreed priorities into practical delivery.
• Lead digital projects and workstreams, setting the approach, coordinating stakeholders and dependencies, and keeping delivery on track, including assessing new digital platforms and suppliers and co-ordinating commercial, data protection, Risk, Cyber and IT due diligence before implementation.

Stakeholder Engagement

• Build relationships with partners, regional offices and business services, advising on digital approaches, and help teams understand how to create content that performs effectively online, providing practical guidance on article writing, service and sector content, search and AI discoverability, and wider digital best practice.
• Work closely with the Communications team on social media, providing digital performance analysis, insight and recommendations to help inform social media strategy and improve performance.
• Support day-to-day e-marketing activity, including reviewing and approving campaigns and ensuring best practice.

Search, Content and AI Discoverability

• Lead SEO activity including keyword research, redirects, link building and managing high-ranking pages, and oversee website content and optimisation, advising on structure, headings, metadata, internal links, user journeys and back-end tags.
• Improve the firm's visibility in search engines and AI tools through relevant content and technical enhancements.

Data Protection and Governance

• Co-ordinate responses to website or platform security issues with Cyber, IT, Risk, suppliers and content owners, manage website cookies and consent, and ensure digital platforms, forms, tracking and new functionality are reviewed for privacy and data protection.
• Maintain guidance, processes and governance for website content and digital activity, including documentation, approvals and audit trails.

Analytics and Reporting

• Monitor digital marketing activity, help teams track and report campaign performance, and use Google Analytics (GA4) and Looker Studio to analyse performance, produce dashboards, and identify issues, opportunities and priorities.

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