Salesforce Marketing Cloud Personalisation Consultant - #2166506

Salesforce Marketing Cloud Personalization Consultant

London | Outside IR35 | £450-500 Day Rate | Part-time (1x a week for approx. 8 weeks)

This is a highly visible consultancy assignment focused on improving the foundations for scalable personalisation in a regulated environment. You will work alongside senior stakeholders, validating existing technical findings and helping shape the future operating model for customer data, identity, and activation.

The Company

They are an established consultancy supporting a major organisation through the redesign of its web data and personalisation capabilities. The project focuses on strengthening data governance, identity resolution, consent management, and personalisation readiness across digital channels. You will work in a coaching and advisory capacity, helping the client's team define best practice and technical standards rather than carrying out implementation work directly.

The Role and Deliverables

• Validate findings from a previous technical audit covering data layer design, consent management, and identity resolution.
• Assess how Salesforce Marketing Cloud Personalization and Data Cloud exchange profile and behavioural data.
• Review Tealium web tracking and data collection across anonymous and authenticated user journeys.
• Analyse identity stitching, profile unification, and data ingestion processes, identifying gaps and inconsistencies.
• Define the technical requirements needed to support scalable personalisation, activation, and customer experiences across channels.
• Provide guidance and coaching to client stakeholders and delivery teams, including senior audiences.

Your Skills & Experience

• Strong hands-on experience with Salesforce Marketing Cloud Personalization, formerly Interaction Studio, and Salesforce Data Cloud.
• Ability to review web tracking implementations and interpret data captured through Tealium.
• Strong understanding of identity resolution, profile stitching, customer data platforms, and personalisation architectures.
• Experience defining technical requirements and target-state approaches for activation and customer engagement.
• Knowledge of real-time behavioural tracking, omnichannel personalisation, experimentation, and next best action capabilities.
• Ability to communicate technical concepts clearly to both technical and non-technical stakeholders.
• Experience working in regulated environments such as pharmaceuticals, healthcare, financial services, or similar sectors is highly desirable.
• Comfortable operating in an advisory, validation, and coaching capacity.

How to Apply

If you have deep expertise across Salesforce Marketing Cloud Personalization, Data Cloud, identity resolution, and web data strategy, and enjoy guiding organisations through complex personalisation challenges, please apply with your CV and day rate.