Senior Data Scientist - MMM - #2170721
Harnham - Data & Analytics Recruitment
Date: 2 hours ago
City: London
Salary:
£80,000
-
£90,000
/ year
Contract type: Full time
- Own and develop the organisation's Marketing Mix Modelling (MMM) framework using modern modelling techniques.
- Deliver actionable insights on marketing effectiveness, media performance, and budget allocation.
- Design and evaluate incrementality testing programmes, including lift studies and geo-based experiments.
- Partner with Marketing teams to improve attribution, measurement, and channel performance.
- Build and maintain Lifetime Value (LTV) models to support acquisition and retention strategies.
- Apply statistical and causal inference techniques to identify growth opportunities and optimise investment decisions.
- Translate complex modelling outputs into clear recommendations for stakeholders.
- Strong commercial experience in Marketing Mix Modelling, marketing measurement, or advanced marketing analytics.
- Excellent understanding of experimentation, incrementality testing, and causal inference methodologies.
- Strong statistical knowledge, including hypothesis testing, regression analysis, and experimental design.
- Advanced SQL skills and experience working with Python for analytics and modelling.
- Experience using modern data platforms and cloud-based analytics environments.
- Ability to communicate technical findings effectively to non-technical stakeholders.
- Comfortable working in a fast-paced environment with a high degree of ownership.
- Salary of £70,000 - £90,000 depending on experience.
- Annual performance-related bonus.
- Flexible working and fully remote UK-based working arrangements.
- Private healthcare and enhanced pension contribution.
- Generous annual leave allowance.
- Opportunities to work on complex data science challenges with direct commercial impact.
- Clear scope for professional growth and progression within a growing data team.
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