SEO Account Director - #2175760

SEO Account Director

Location: Hybrid – 3 days in the office

Reporting to: Managing Director

About the Business

POLARIS is an award-winning SEO & AI search agency specialising in SEO campaigns and consultancy, guiding organisations to increase their market share online. Based in London, we work with global businesses such as Dune London, Sodexo, Thomson Reuters and Mars, delivering expert SEO strategies that drive measurable results.

SEO Account Director - Role Overview

POLARIS is looking for a commercially minded SEO Account Director to lead key new-business pitches, win strategic client accounts and develop a portfolio of key accounts to direct and grow.

This senior, client-facing role combines deep SEO expertise with commercial leadership, strategic consultancy and account development. You will take ownership of new-business opportunities, developing compelling search strategies, leading pitches and converting prospects into long-term client relationships.

Once accounts are secured, you will provide strategic direction, manage senior client relationships and oversee commercial performance, working closely with the Head of Search to ensure effective delivery and execution of agreed strategies.

This is a strategic SEO & GEO leadership and business development role, requiring someone who can independently lead pitches, win new business and build a profitable portfolio of key accounts.

SEO Account Director - Core Objectives

• Own senior client relationships and lead a portfolio of strategic Organic Search accounts, building retention and long-term growth.
• Develop and present SEO and AI-search strategies with clear 90-day priorities, longer-term roadmaps and measurable business KPIs.
• Lead pitches to prospects and existing clients with our proprietary Search 360 product, shaping commercially credible strategies and scopes of work.
• Oversee account profitability, scope, resource requirements and delivery quality; identify and manage risks early.
• Provide strategic guidance across technical SEO, content, international search and emerging AI discovery / GEO opportunities.
• Lead, coach and develop delivery team members, collaborating effectively with internal and external specialists.
• Monitor client performance, communicate results and opportunities, and report on account health and commercial outcomes to the Managing Director.
• Improve account management processes and support POLARIS’s wider growth and operational efficiency.

SEO Account Director - Experience Required

• 6+ years of SEO experience, preferably in an agency environment; Head of SEO, SEO Director or equivalent senior experience preferred.
• Proven ability to independently lead major client accounts and pitch or win search strategies with senior stakeholders.
• Strong strategic and technical SEO understanding, including content, analytics and performance measurement.
• Commercial experience managing client scope, budgets, profitability, retention and account growth.
• Experience leading and developing teams and coordinating delivery across multiple accounts.
• Excellent consultancy, presentation, communication, organisation and analytical skills.
• Excellent data skills and ability of tools such as Google Analytics 4, 360, and Adobe Analytics.
• Experience in AI search, GEO/AEO, international SEO, PPC and multi-market accounts.

SEO Account Director - Package

Proposed salary: £55,000–£65,000 + performance bonus

• 25 days’ holiday increasing each year to a maximum of 31; birthday off.
• Loyalty holidays: after two years of service, one additional day per anniversary (up to six days).
• Christmas and New Year staggered hours; company events and socials monthly and quarterly.
• Inclusion in annual profit share; company pension.
• Flexible working arrangements; collaborative team environment; professional development and career growth.

SEO Account Director - Application Requirements

• CV and summary of relevant senior SEO / agency leadership experience.
• Examples of strategic client accounts led, including measurable client or commercial outcomes.
• Examples of pitches led or won, and experience managing profitable account delivery.