Senior Product Marketing Manager - #2176323
BMS Performance
Senior Product Marketing Manager
London | On-site 4 days a week
£110,000-£140,000 base + equity
- First product marketing hire at a fast-growing, venture-backed AI company
- Enterprise AI platform for financial services, insurance and commercial real estate
- Own launches, positioning and product proof, with a direct line to the CEO
- Six- and seven-figure enterprise deals and a new release every few weeks
- Ideal for an AI-native product marketer who has helped a startup grow from early revenue
- Package: stock options for every hire, private medical and dental cover, and 30 days' holiday plus bank holidays
The Company
We are supporting a venture-backed AI company with teams in London and New York, backed by some of the best-known investors in AI. Its platform runs the complex, high-stakes work at the heart of regulated businesses, such as underwriting, investment due diligence and lease review, accurately and the same way every time.
Customers include major insurers, investment firms and commercial real estate investors, owners and operators, and deal sizes are growing fast. The product ships new capabilities every three to four weeks. What the business needs now is someone to turn those releases into launches the market notices.
The Opportunity
This is the company's first dedicated product marketing role. You will report to the Head of Revenue, work directly with the CEO, and own the product story: how products are named, packaged, positioned and launched, and the proof that shows them working in each industry.
The core positioning is in place, but in AI it never stands still. You will keep it sharp as the product and the market move, with no approval maze: good ideas go straight to the founders and get done. The role starts as an individual contributor, and its scope will grow with you.
What You'll Own
- Repackaging, renaming and relaunching existing products so the platform tells one clear story
- A repeatable launch engine that keeps pace with releases every few weeks
- Use-case content for each industry, plus demos, walkthroughs and short product videos
- Customer case studies and proof points
- Value propositions for each buyer, from COOs and CFOs to the analysts and underwriters who use the product
- Sales enablement: pitch material, battlecards and self-serve AI templates
Success is measured on launches that land and content that helps close enterprise deals, not on volume of activity.
About You
You live and breathe AI, and you have been part of a startup growing from early revenue: either as an early product marketing hire at a Series A-C company, or learning under a strong product marketing leader and now ready to own the function.
You will bring:
- AI fluency: you use AI tools every day and understand how the models work
- Experience marketing complex software to enterprise buying groups with longer sales cycles
- A track record of launching products, scaling a go-to-market and repositioning quickly as the market moves
- Strong technical understanding: you can explain a complex product simply
- Experience of helping a company grow from $0 to $10M ARR, ideally beyond
- Regulated-market exposure (financial services, insurance, commercial real estate) and hands-on demo or video skills are a strong plus
Why Apply
This is the chance to be the first product marketer at an AI company already winning major enterprise customers, shape how its product is understood across three industries, and see the impact of your work within weeks. The package includes stock options for every hire, private medical and dental cover, 30 days' holiday plus bank holidays, the latest hardware and a learning and wellness budget.
Desired Skills and Experience
Product Marketing, Go-to-Market Strategy, Product Launch, Product Positioning, Sales Enablement, Enterprise AI, Financial Services, Insurance, Private Markets, Competitive Analysis, Value Proposition, Series A, Product Demos, Case Studies
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