Account Executive - Events SaaS - #2185502

Account Executive – Close 30%+ of 40 Qualified Demos a Month

Wimbledon, London (office-based) | £45–60k base | £80k+ OTE (uncapped) | Start ASAP

The opportunity in one line

Our SDRs book you around 40 qualified demos a month. We’re hiring a closer to lift our close rate to 30%+, and once we get there, we'll grow the sales team around you.

About XpoFairs

XpoFairs runs digital trade shows. Businesses pay to exhibit, meet buyers and generate leads without the cost, travel and waste of traditional events. After strong growth in the UK and USA, we're expanding into more industries and international markets.

The role

This is a pure closing role. You won't do any prospecting. Our SDRs book meetings with business owners, sales directors and marketing managers. You run discovery, demo the platform, handle objections and close.

Deals are tiered exhibitor packages with short sales cycles, often closed in one or two calls. It's mid-velocity consultative selling: about two demos a day, where getting to the prospect's real objective quickly and asking confidently for the sale are what win.

What you'll do

• Run sharp discovery and online demos for around 40 qualified prospects a month
• Build a clear ROI case for each exhibitor and close on the call or soon after
• Handle objections and negotiate with owner-operators and senior decisionmakers
• Follow up with discipline and re-engage stalled deals
• Keep the CRM (Odoo) accurate: activity, outcomes, next steps and stage
• Feed back to SDRs and founders on lead quality and why deals are won or lost, to help shape the sales process

How we'll measure you

Demo-to-close rate, revenue closed, pipeline progression and CRM quality.

Targets and ramp

• Month 1: learn the platform and our event propositions, and start running demos
• Month 3: around 25% demo-to-close
• Month 6: a consistent 30%+, which means 12–15 deals a month

Where this leads

Hitting these numbers is what triggers our next hiring round of more SDRs and AEs. The person who proves the model will be first in line for Senior AE or Sales Team Lead and will help shape how the team is built.

You'll have

• 3+ years of B2B sales experience with a track record of hitting target
• Evidence of closing, not just managing pipeline: you know your conversion rate
• Experience running the full cycle from discovery to close
• Confidence with senior and founder-level decision-makers
• Strong CRM discipline

Bonus points for

• SaaS, events, exhibitions, media or advertising sales
• Selling to SMEs or founder-led businesses
• Experience with Odoo, HubSpot or Salesforce

What we offer

• £45–60k base depending on experience, £80k+ OTE (uncapped commission)
• A steady flow of qualified meetings, so you're never cold-calling
• Direct access to the founders and real influence over sales strategy
• Clear progression as the team scales
• Travel opportunities with our UK and US events
• A small, high-energy team in Wimbledon where your impact is visible

How to apply

Email your CV and a short note to [email protected]. In your note, include:

1. Your demo-to-close rate (or closest equivalent) in your current or last role
2. Your typical deal size
3. The word "opportunity", so we know you've read the full advert