Head of Brand Strategy & Campaign Delivery, Asset Management, London - eFinancialCareers - #2185880

Responsibilities

1. Define and deliver the global brand strategy and campaign delivery aligned to corporate and commercial objectives
2. Set the annual brand and campaign roadmap, prioritising by impact and audience
3. Own strategic briefs covering objectives, target audiences, key messages, and KPIs
4. Lead expansion into new global geographies
5. Translate distribution priorities into effective campaign strategies with measurable outcomes
6. Lead agency partnerships for creative, media and production; secure high-quality delivery
7. Oversee advertising asset production, workflows and on-time delivery to media partners

Requirements

1. Extensive previous brand and campaigns experience in asset management
2. Proven success creating and executing global brand and campaign strategies