Senior Global Sports Partnerships & Marketing Lead - 5859 - #2185952

Senior Global Sports Partnerships & Marketing Lead
12-month contract | £63.46 per hour | London | Hybrid: onsite Tuesday–Thursday
An opportunity to lead global sports partnerships for a major consumer technology company. You’ll oversee established football partnerships, help teams around the world activate partnership rights, and assess opportunities to expand into other sports.
The role
You’ll provide strategic and commercial leadership across a portfolio of global football partnerships. This includes managing contractual matters and commercial governance, leading regular rights reviews with partners, and helping regional teams make effective use of partnership assets.
You’ll also assess how partnerships could support health and fitness technology, explore opportunities in sports such as golf and tennis, and lead external agencies. Reporting to a US-based manager, you’ll work with stakeholders across multiple regions and time zones.
What you’ll do

• Lead the strategic and commercial management of global football partnerships.
• Oversee rights management, contractual obligations and commercial governance.
• Lead biannual rights reviews with partners, assessing performance, delivery and future opportunities.
• Help global and regional teams activate partnership rights in ways that suit local markets.
• Identify opportunities to use partnership assets across health, fitness and wearable technology products.
• Assess potential partnerships in other sports, including golf and tennis, and make clear recommendations.
• Advise senior stakeholders on partnership strategy, opportunities and risks.
• Set direction for external agencies and oversee the quality and impact of their work.
• Explore how AI can support sports marketing, partnership activation and audience engagement.
• Coordinate work across global teams, partners and agencies.

What you’ll bring

• Significant senior experience in sports marketing, commercial partnerships, sponsorship or rights management; around 20 years’ experience would be well suited to the level of the role.
• A strong record of managing football partnerships and complex commercial agreements.
• Experience overseeing partnership rights, contractual obligations and commercial governance.
• The ability to guide teams across multiple markets in activating partnership rights.
• Strategic judgement to assess partnership opportunities across sports and properties.
• Experience gained at a culturally influential global brand, such as a sportswear, consumer technology, audio or fitness business.
• Experience leading agencies and influencing senior stakeholders internationally.
• A strong interest in AI and its potential applications in marketing and sport.
• Excellent communication and relationship-building skills, with confidence working in a fast-paced global environment.

Contract details

• Duration: 12 months
• Location: London
• Working pattern: Hybrid, onsite Tuesday to Thursday
• Rate: £63.46 per hour
• Language: Proficient English required