Head of Marketing - #1694965

Who We Are…

GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we deliver intelligence on the world’s largest industries for companies, government organisations and industry professionals.

We began our journey in 2016, by combining a diverse range of specialist information services companies, with decades of trusted customer relationships and deep sector specialisms. Today, we operate as a single company and one fully integrated platform, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers.

Why join GlobalData?

GlobalData is at a pivotal point in its growth journey. Following multiple acquisitions and having recently received transformational investment we need curious, ambitious, courageous people to support us in achieving our vision of becoming the world’s trusted source of strategic industry intelligence.

Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. We recognise the collective power of our people, and it’s the collaboration of our teams that have shaped our success and will continue to do so in the future.

The role…

This is a new and important leadership role within our high performing, award winning Healthcare events team.

The successful candidate will have proven hands-on experience of creating and implementing innovative marketing strategies to deliver best in class, highly engaged audiences across our 25 annual events, media and communities as well as the expertise to help develop and deliver the next stage of our growth.

Working in close partnership with the Commercial Director, Head of Headgate Acquisition and Head of Production, you will be a highly collaborative team player, able to quickly build your internal network of key stakeholders across the HC Division and GD Group Marketing teams. Important that HC Events marketing planning and execution is closely aligned to the wider strategic goals of GD’s Healthcare Division as well as optimiszing and delivering year on year growth to our event audiences (sponsors/exhibitors/speakers/delegates).

What You’ll Be Doing…

• Develop and implement a global marketing content and campaign strategy to deliver double- digit year on year growth (Sales/revenue/attendees) and optimize the quality of our audiences
• Streamline and optimise the customer journey and build retention campaigns to deliver 80% retention across all of our events (sponsors/exhibitors/delegates)
• Drive and deliver 30% growth of net new logos by generating MQL leads for sponsors, exhibitors and delegates acquisition campaigns by opening up white space opportunities
• Open up new revenue streams (for example delegate revenue) to deliver double- digit year on year new logo growth (Sponsors/Exhibitors/attendees)
• Effectively optimize and integrate multiple channels for all marketing campaigns including social media, email, telemarketing and partnerships
• Define and deliver a strategy for managing and growing our marketing database and list building/targeting campaigns and ROI
• Ensure a structured campaign analytics framework, across all channels, is updated and monitored to determine, communicate and build on measurable ROI of all activity
• Ensure marketing best practice is implemented for all channels
• Deliver multi-channel marketing campaigns that are data-driven, with a focus on increasing audience acquisition
• Build and maintaining excellent working relationships with stakeholders
  
  

What We’re Looking For…

• Experience with email marketing and industry-leading ESPs, ideally Hubspot and SalesForce
• Understanding of customer segmentation and optimising cross sell, up sell, win backs, new business and cross divisional opportunities
• Collaborative approach and experience working effectively with cross-functional teams
• Ability to manage multiple projects in a schedule-driven, fast paced environment
• Excellent organisational and communication skills
• Ability to assess and prioritise campaigns based on business requirements
• Be an experienced performance marketer
• A positive and ‘can-do’ attitude
• Ability to work across different brands and projects
• Takes initiative and communicates clearly and efficiently with key stakeholders
• Proven experience in an B2B events marketing role with a global remit
  
  

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of experience in event/media/marketing, with experience in the healthcare industry.
• Proven track record of developing and executing successful marketing strategies for large-scale events.
• Strong analytical skills and experience with market research and data analysis.
• Exceptional communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels
  
  

In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. To find out more about the roles and benefits on offer in your region, visit careers.globaldata.com

GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.