Digital Campaigns Manager - #1696928

Requirements

Description & Requirements

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The EMEA Digital Marketing & CRM team exists to define and execute the digital strategy for customer acquisition and retention. Our goal is to drive omni-channel sales for our European business and grow our community. We utilise a range of acquisition channels including Search, Affiliate & Influencer Marketing, Paid Media and Email to deliver elevated digital experiences, drive purchase and engage beyond transactions. We’re continually diversifying and optimising our digital marketing channel mix and target markets to reach new guests, increase brand awareness and drive efficient business growth.

A day in the life: What you’ll do

The Digital Campaigns Manager is responsible for the end-to-end campaign planning and execution, partnering cross-functionally to ensure marketing plans align with wider team priorities.

• Owns the Digital Marketing calendar and collaborates with marketing channel managers and cross-functional partners to align inputs/outputs
• Manages the planning, activation and reporting on all Digital Marketing campaigns
• Project manages (in partnership with Ecom) the end-to-end process for any locally created Digital Marketing campaigns incl. Sale moments
• Socialises campaign learnings and ongoing requirements for future optimization
• Partners with global/INTL teams to align regional campaign plans/requirements where possible
• Manages Creative requirements and workflows for Digital Marketing channels ensuring campaign creative is aligned across channels and through the funnel
  
  

Qualifications

• 8+ years experience in Digital Marketing
• High level knowledge of Paid Social, Search, Affiliates and Influencer channels
• Experience planning Digital Marketing campaigns across multiple European markets
• Strong relationship building skills to work with numerous internal/external resources and departments to reach objectives
• Understands Digital Marketing creative and knows what best in class looks like
• Project management qualifications and Jira experience is a bonus
  
  

Must Haves

Acknowledges the presence of choice in every moment and takes personal responsibility for their life

Possesses an entrepreneurial spirit and continuously innovates to achieve great results

Communicates with honesty and kindness, and creates the space for others to do the same

Leads with courage, knowing the possibility of greatness is bigger than the fear of failure

Fosters connection by putting people first and building trusting relationships

Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously

NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.