Regional Marketing, Europe – BytePlus - #1697262

Responsibilities

Join the Fast-Growing BytePlus Team

BytePlus is one of the newer Business Units formed to serve global enterprise customers with our leading technology solutions. As part of the BytePlus Team, you help enterprise customers build what's next for their business. Leveraging Bytedance's cutting-edge intelligent technologies, we are devoted to developing innovative products and solutions to shape the future. We empower our clients to focus on what truly matters. Centering on inspiring innovativeness and excellence, we create life-changing solutions that impact lives around the world. You can help us to achieve our mission.

We are seeking a highly motivated and experienced Regional Marketer to lead and execute our marketing strategy across Europe. This is a pivotal role, responsible for driving brand awareness, generating leads, and ultimately, increasing market share for BytePlus's AI and cloud-related products within the European market. You will be a key member of the global marketing team, working closely with sales, product, and other regional teams to achieve ambitious growth targets.

Responsibilities:

• Develop and execute a comprehensive marketing plan for Europe, including market research, competitive analysis, target audience identification, and the creation of a multi-channel marketing strategy encompassing digital marketing, content marketing, events, PR, and partner marketing.
• Partner with product, regional sales and solution architects to define product/solution campaign strategies, develop localized messaging and positioning, and create high-impact marketing assets tailored to European audiences.
• Manage and execute all marketing events and programs in Europe, identifying and securing relevant events, managing budgets, overseeing logistics, and measuring ROI. You will be responsible for creating engaging and impactful event experiences that generate leads and build brand awareness.
• Collaborate effectively with sales teams, channel partners, and other internal teams to ensure alignment and maximize marketing impact. Develop strong relationships with key media outlets and influencers in the European tech landscape.
• Track marketing spend, analyze ROI, and optimize campaigns for maximum efficiency.
• Track key metrics, identify areas for improvement, and provide regular reports to senior management.
• Continuously research and analyze the competitive landscape, emerging technologies, and marketing trends to ensure BytePlus maintains a leading position in the market.
  
  

Qualifications

Minimum Qualifications:

• At least 5+ years of B2B marketing experience in the technology sector, ideally with exposure to AI, and cloud products or platforms.
• Proven track record in field marketing and digital campaign management, with experience running integrated programs across Europe.
• Background in product marketing, digital marketing and content creation is a strong advantage.
• Strong understanding of European enterprise buyer personas and market nuances across UK, DACH, and Northern/Western Europe.
• Familiarity with marketing tools such as Salesforce, Pardot/Marketo, HubSpot, LinkedIn Campaign Manager, Google Analytics.
• Previous Paas/IaaS and/or AI marketing background preferred, sound product knowledge of tech products nice to have
  
  

Preferred Qualifications:

• A self starter, strong problem solver, resilient, agile and extremely result-oriented with an always-can-do attitude
• Good project management and executional skills, good understanding and proven ability to develop a good marketing plan and deliver results
• Proficient in English communication. Mandarin language will be an added bonus to ensure effective collaboration and seamless communication with internal Chinese stakeholders
• Exceptional communication and interpersonal skills, with strategic and analytical acumen and a deep understanding of customer behavior and market dynamics. Demonstrated ability to work autonomously and manage multiple projects with efficiency and precision
  
  

Job Information

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.