Director, International eCommerce - #1703178

Title: Director, International eCommerce

Status: Full-time, Permanent

Department: Marketing

Location: Remote

Reporting Relationship: VP, Marketing, International

About The Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 24 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Culture And Compensation

We believe the combination of our high-performance team culture, total compensation, workplace flexibility and care for the team is unmatched. We have a “one team, one dream” total compensation philosophy where all employees can participate in our business success. In addition to competitive pay and benefits, we are proud of the following:

• All employees are on the same bonus plan tied to our financial performance. Our bonus plan has paid 200% of target in each of the last three years
• All employees receive equity at e.l.f. This includes a new hire grant and eligibility for an annual refresh grant
• Hybrid work environment
• Half-day Fridays year-round
  
  
  

Position Summary

The Director, International eCommerce will guide growth in markets outside of North America, elevating the e.l.f. Cosmetics and e.l.f. SKIN brands on direct-to-consumer channels.

Responsibilities:

International Digital Revenue Growth and Content Optimization

• Responsible for the ongoing revenue growth from international online direct channels, including elfcosmetics.co.uk and elfcosmetics.com/EU, TikTok Shop and any future direct implementations
• Provide strategic guidance re. digital retailer optimization and expansion for markets outside of North America, in partnership with Global eCommerce Lead and International Business Development lead
• Lead TikTok Shop operations for all non-North American markets, overseeing backend setup, merchandising, content strategy alignment, fulfillment logistics, and revenue growth initiatives
• Identify opportunities for future direct implementation, outlining pros and cons for shifting from a cross-border to a direct model
• Drive localization strategy by market, building a test and learn strategy and identifying and tracking cost/benefit impact
• Develop a comprehensive international digital merchandising strategy in partnership with Global eCommerce lead, including optimization of brand and campaign stories, educational content, and user journeys
• Build relationship with cross-border vendor, identifying opportunities for improving new user acquisition and revenue growth within our cross-border markets outside of North America. Partner with Global eCommerce lead to assess if current cross-border partnership should evolve
• Partner with SEO lead to identify opportunities to drive additional organic traffic to our sites outside of North America
• Identify opportunities to tailor the D2C promotional and content strategy for top markets, including TikTok Shop highlighting eventized moments by market to drive incremental revenue
• Close partnership with e.l.f.’s mobile app owner to drive incremental purchases across all D2C channels
• Identify opportunities to make online channels outside of North America more profitable (contribution margin)
  
  
  

International Reporting and Sales and Operations Planning (S&OP)

• Provide S&OP and P&L guidance for e.l.f. direct channels outside of North America
• Build strong collaborative partnership with Operations team, implementing process and procedures that optimize forecasting for international markets and increases operational efficiencies
• Management of direct campaign reporting for UK, EU, and non-Canadian cross-border markets as well as weekly international performance reports
  
  
  

International Audience Management

• Partner with Integrated Marketing and Paid Media team to identify new audiences to target by market and optimize top-of-funnel and down funnel channels driving conversions to e.l.f.’s direct sites outside of North America
• Partner with CRM lead to identify incremental opportunities to improve retention and conversions by market
• Close collaboration with UX and CRM to identify opportunities for personalization and targeted A/B tests across different segments by market
  
  
  

Requirements:

• 10+ years of ecommerce experience. Experience with UK and European markets and TikTok Shop critical
• Demonstrated experience and knowledge in driving the reach and growth of a consumer-packaged goods brand in the digital space
• Understanding of Amazon.com and broader retailer.com ecosystem strongly preferred
• Experience with forecasting and managing a complex assortment strategy for a brand with thousands of skus in market
• Comfortable presenting and communicating with internal senior executives
• High energy and capable of multi-tasking and context-switching with ease in a fast-paced and ever-evolving organization
• Ability to operate effectively in a team-oriented and highly collaborative environment
• Proven ability to leverage analytics and apply data-driven approach to digital planning and optimization that delivers on business outcomes
• Experienced with Commerce tools such as Salesforce Commerce Cloud
• Experienced with analytics and BI tools such as Excel, Power BI, Tabs Analytics, and Google Analytics (GA4)
• Process-driven and extremely detail-oriented
• Bachelor’s degree required
  
  
  

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.