Senior Brand Image Manager, Strategy & Operations RLS EMEA - #1721297

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

This role acts as nominated deputy to BI Creative Strategy & Operations Lead, EMEA. Responsible for leading the BI install calendar and project-managing all BI operations and key initiatives such as NSO, refurbishments, in-store pop-ups, and product launches.

Operations Management

• Help BI Creative Strategy & Operations Lead, EMEA manage BI operations for multiple deliverables across regions simultaneously. Administer resources, deadlines and goals, check progress regularly to ensure timely delivery.
• Manage BI RLS EMEA install calendar, regularly partnering with BI Regional leads to ensure install dates are updated and aligned with the latest delivery changes.
• Hold monthly finance meeting with the Regional BI leads to review forecast updates, check progress of all creative budgets and flag any budget needs or constrains.
• Create weekly RLS newsletter and other informative documents to give BI Regional Teams and main counterparts more visibility over BI’s key initiatives and projects across EMEA.
• Take responsibility for staying up to date with product delivery/install dates, regional budgets, new marketing events/initiatives and key EMEA projects across creative channels.
• Help compile images and regional information for BI decks to share with the business.
  
  

Project Management

• Work closely with the Head of BI, EMEA and the BI Creative Strategy & Operations Lead in the conceptualization of key BI initiatives such as NSO, refurbishments, in-store pop-ups and product launches.
• Compile a creative brief and manage a “to-do” list per project. Partner with key business counterparts, stores and Regional BI teams to align on needs, budgets and timelines.
• Manage the procurement and compilation of creative and aesthetic elements for each project.
• Research, identify and utilize multiple vendors and resources for props, decorative elements and set building.
• Partner with BI Regional Leads to collate NSO/refurbishments creative needs, updating Store Development’s Budget Sheet accordingly.
• During project installations, manage schedule and coordinate the different vendors/counterparts to ensure efficient use of time/resources and minimum store disruption during trading hours.
• Partner with BI Regional Leads to ensure interiors are updated to support and reinforce project needs: repositioning mannequins, re-propping, re-merchandising, and sourcing alternative product for interior presentations.
  
  

Experience, Skills & Knowledge

• Visual presentation and operational experience, in a luxury retail environment.
• Strong time management and organizational skill-set which enables managing and engaging the team. Ability to influence people.
• Outstanding communication skills, both verbal and written, with supervisors, direct reports and peers.
• Excellent project/budgetary skills.
• General computer proficiency including Word, Excel and Outlook.
• Ability to manage and travel to multiple store locations.
• Ability to conduct installations outside of standard working and retail store hours (i.e., evenings after 9 PM and weekends).
• Passion, strong understanding and affinity for the Ralph Lauren brand and its aesthetic.