Digital Lead / Manager - #1748337

MAKE HISTORY WITH US!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in different directions.

Global Communications is vital to our vision of building a smoke-free future. We’re the voice of PMI, proud to be delivering a new, positive message to the world. Join us, and you’ll stretch your skills, finding innovative ways to communicate one of the world’s most remarkable commercial changes. This is a challenge with the power to transform your career.

We’re a highly collaborative team; it feels good to be working together, for the greater good. Here, you can experience the excitement of a 24-7 media operation and gain global exposure – we’re one of the very few top businesses with a genuinely international comms operation. If you’re passionate about building a smoke-free future and able to empathize with adult smokers, adult non-smokers, customers, colleagues, legislators, and governments, join us and put your skills on the world stage.

JOIN US!

Purpose of the job

The Digital Lead/Manager will lead the development and execution of social media channel strategies for the global communications team, encompassing both corporate and scientific campaigns. This role involves creating organic social media proposals in line with global communication objectives and developing frameworks to leverage social insights for strategic and creative decisions across digital communications and channels. Additionally, the Digital Lead/Manager will be responsible for managing the social media governance framework for corporate channels globally, driving the development of guidelines, ensuring compliance and managing various requests to maintain the integrity and effectiveness of our social media presence.

Your ‘day to day’

The day to day requires a strong understanding of corporate and scientific communications, crisis communications, data, and digital strategy. It also involves cross-collaboration, ensuring effective communication and coordination across varying levels of the organization to ensure that all social media activations are aligned with PMI's strategic goals and objectives.

Key Accountabilities

Social Media Strategy and Development

• Manage digital campaigns with a focus on corporate communications and scientific content. This includes planning, developing, and executing campaigns to ensure they meet objectives.
• Develop channel strategy proposals for global communications, identifying the best channels and tactics to reach target audiences.
• Own and lead the development of global channel content, including newsletters and channel updates, and provide strategic advice to stakeholders.
• Manage the social media calendar, coordinating with teams to gather content and monitor performance.
• Support supervisor to ensure all campaigns are managed effectively and aligned with corporate and scientific objectives, acting as deputy when needed.
• Collaborate with cross-functional teams to integrate social media strategies with broader communication plans.
  
  

Channel Governance

• Develop and implement a comprehensive channel strategy for social media governance. This involves managing the rollout of the new governance framework for all corporate global and market accounts, with support from the Governance Specialist.
• Review regular audits of social media accounts with supervisor, updating governance guidelines according to channel updates on GC communication objectives or risk prevention methods.
• Escalate governance-related issues and crises, working closely with the crisis communications team to implement revised processes for GC and market accounts.
• Provide training and support to team members, regions, and communication teams to ensure understanding and adherence to social media governance policies and best practices.
  
  

Trends & Social Listening

• Implement and manage social listening and reporting tools to monitor and analyze online conversations. Identify opportunities for engagement, understand public perception, and develop communication strategies accordingly.
• Analyze and report on the performance of digital content and social media campaigns, providing insights and recommendations for improvement, and presenting findings to stakeholders.
• Monitor social media trends, tools, and applications, and apply them to enhance the digital content strategy.
  
  

Who We’re Looking For

• Bachelor, PhD or Master Degree in Science
• 7+ years of experience in:
• Agency or in-house experience in communications and digital strategy within the corporate sector.
• Working and navigating complex, cross-functional projects while collaborating with internal stakeholders
• Experience in governance and social media management.
• Proven track record of developing and executing successful social media campaigns.
• Strong understanding of social media platforms, tools, and analytics.
  
  

Other Skills

• Ability to build strong partnerships built on trust with multiple stakeholders
• Disciplined and collaborative - to engage, collate and interpret requirements and ensure that the right people are engaged at the right time through the process
• Up to date with PMI’s corporate messaging and smoke-free products to support the creation of content efficiently.
• Results driver – urgency and bias for timely action and concrete outcomes
• Effective communication with team and senior management
• Excellent written and spoken English
  
  

What We Offer

We genuinely care about our people, and we show this through living out our Employee Brand every day.  It’s what connects every colleague in every market.

In addition to a competitive salary and benefits package, we offer a fantastic office environment and look to ensure you have the best work-life balance possible.

Our success depends on the talented people who come to work every single day with a sense of purpose and an appetite for progress.

Join PMI And You Too Can

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment, and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provide endless opportunities to progress.
  
  

For more information, please visit www.pmi.com and www.pmiscience.com.

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