SENIOR GLOBAL MANAGER, CREATIVE COMMUNICATIONS - #1780632

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

BACARDÍ wants to be the world reference for ground-breaking strategy and creative executions that delivers on our business objective by building strong connections with our consumers.

Due to the nature of the connections we need to set up an agile framework that’s in tune with our consumer conversations and behaviors in order to deliver outsized impact, drive talkability, and build world class executions that drive brand awareness and desire.

Responsibilities

Strategy & Creative

• Co-lead on Content development with a focus on ensuring brand consistency, creative quality, and cross-function collaboration in identifying influencers, content partners, outreach models, etc, while always keeping consumer at the heart
• Co-lead on new ‘Fame Operational Model’ ways of working both internally and with agency partners, driving ‘Drumbeat and Statement’ brand activities to ensure best practice execution as per brand guidelines and maximizing talkability
• Lead the development and implementation of Social & Digital Strategy, including Social Calendar Toolkit, Audio Toolkit, Social Aesthetic, Social Governance, etc.
• Assist in delivering of communications strategy, connections planning, and all marketing material with the integrated agency teams
• Assist in the coordination of production shoots, campaigns, toolkits, and tentpole programs
• Collaborate with markets for input and briefing on asset needs across functions and regions and coordinate with agency for timely content adaptation and delivery
• Work with TikTok, Meta, X, Pinterest, Spotify, YouTube and other digital partners to update markets on new functionalities and being up to date with industry changes and new features
• Utilize Creative X and other tools to ensure adherence to platform best practices
• Coordinate with community management on daily sweeps and social listening, and coordinate with relevant team member in market on consumer marketing queries coming from social and Bacardi.com.
  
  

Stakeholder Management

• Co-lead agency relationship and IAT with global agency partners
• Embedded in the BACARDÍ Global Brand and Market Teams, working closely with the Global Brand VP, Global Brand Director, Comms VP, Centers of Excellence leads, and Brand Market Leads
• Serve as daily market liaison, and cross-functional collaborator with Media, Brand PR, Corporate Comms
• Establish strong partnership and relationship with Regional Market Leads to assist and deliver content, social and digital needs to deliver with excellence
• Quarterly comms newsletter and comms cascade to markets
• Assist in developing internal comms materials (sizzle videos, presentations) for key commercial meetings, stakeholder meetings, brand team meetings, IATs, etc.
  
  

Assets Management

• Management of assets library and maintaining up-to-date asset records
• Management of rights and usage renewals
• Assist on all content publishing for all owned channels including Bacardi.com, pre-flight testing through Creative X, content upload through Bacardi DMP Portal, and social account access through SPIKA
• Liaise with Omnicom Production/EG+ on assets management
• Liaise with wider team to ensure content is created as per brand guidelines, digital playbook and cultural calendar
• Daily liaison with IAT to deliver marketing programs through owned and paid content, influencers, and media across channels
  
  

Compliance & Responsible Marketing

• Coordinating with CSR, IP, Legal, Corporate Comms, Archive, etc on reviews and approvals
• Ensure compliance across all content with Responsible Marketing rules and regulations for all key markets
  
  

Finance

• Managing Global Comms budget – keeping the finance tracker up to date, raising purchase orders, fulfilling audit requests, and partnering with Finance on monthly and quarterly budget reconciliations
  
  

Measurement and Reporting

• Social listening and on-going monitoring
• Assist in the delivery of social & digital measurement reports
• Assist in developing Insight from social communities
  
  

Skills And Experience

• 10+ years experience of agency and/or brand management experience (agency of record experience strongly preferred)
• Understand People & Culture: Practitioner to Advanced
• Develop Winning Strategies: Practitioner to Advanced
• Impact Culture through Creativity: Practitioner to Advanced
• Proven track record of delivering strong creative, digital and culturally relevant content especially in digital formats
• Highly creative, an expert in the category and know-how to get to great work
• Experience in leading culturally relevant/lifestyle brands and in touch with emerging consumer trends and media landscape
• Sharp knowledge on competitor activity and best-in-class work in and out of the category, sharing with the team on a timely basis
• Able to act and think in an agile, flexible way, detail-oriented and passionate about the execution
• Extremely organized, able to manage complex production across multiple media channels, communication cascades and sharing files across SharePoint, maintaining contact sheet with agencies
• Strong leadership capabilities with ability to manage stakeholders and collaborate cross-functionally in a highly matrixed organization and across multiple agency teams
• Expert in MS Office, Content Hub, DMP Portal, and especially strong in creating and delivering impactful PowerPoint presentations
  
  

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
  
  

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
  
  

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
  
  

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.