Performance Marketing Manager, EMEA - #1802253

Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style. Today, Molton Brown is one of the leading global brands in Kao´s global cosmetics portfolio. Growing from small-scale artisans into the international fragrance brand it is today, its pioneering presence is felt in our stores and websites, travel retail, luxury department stores and the most esteemed hotels around the world.

Expertly blended in London, Molton Brown’s signature fragrances, bath and shower gels, home and hand care luxuries have claimed iconic status. Kao and Molton Brown have a passion for integrity, for craftsmanship, for artistry and for giving our consumers the ultimate, quality experience.

The role:

The Performance Marketing Manager (PMM) is responsible for managing key online marketing channels with a focus on but not limited to SEO and PPC. With the support of Direct Marketing Manager, the Digital Analytics and Optimisation Manager, the PMM will be responsible for but not limited to managing the relationships with the PPC and SEO agencies to drive traffic from these key performance marketing channels.

What you will do:

• Responsible for planning and executing the digital performance marketing strategy focusing on PPC and SEO. Working closely with trade, technical and marketing teams to deliver commercial and brand business objectives.
• Work with external agency to assist with daily management of global PPC accounts across platforms including but not limited to writing and approving ads, keywords, and providing content etc.
• Coordinate growth of PPC channel including but not limited through additional campaigns, site links messaging and PLAs.
• Work with SEO agency to continually improve and optimise site for SEO and work with eCommerce team to implement this. Work with SEO agency to increase outreach and engagement, driving brand awareness and advocacy. Work with Marketing Team to develop Content Marketing Strategy to drive new traffic and revenue acquisition as well as brand awareness.
• Work with the Product Owners to perform and implement fixes from technical site audits and ensure product feeds are optimized for all digital marketing channels.
• Research market trends, new technologies, and new opportunities. Work with online and wider marketing teams to brainstorm new creative growth strategies. Monitoring digital marketing best practices and ensuring legal compliance. Collaborate with agencies and other external stakeholders
  
  

What you will need:

• Degree qualified or equivalent.
• 4 years' minimum experience in Digital Marketing role including strong focus on PPC and SEO
• Preferred experience within a luxury retail environment.
  
  

Molton Brown is part of Kao founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values, we pride ourselves to be listed among the World´s Most Ethical Companies since 17 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation and treating each other with trust and respect.

How we work: Having been selected among the World´s Most Ethical Companies for 17 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.

Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit https://www.kao.com/emea/en/

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