Digital Marketing Manager - #2133800

Robert Half are looking for a performance-driven Digital Marketing Manager to join an exclusive entertainment membership platform, owning member acquisition across paid media, SEO and web.

The Company

This business sits at the heart of the entertainment industry as the technology platform casting directors, agents, and performers rely on to source, manage and connect talent - across film, TV, commercials, and theatre. It's been operating for 100 years, giving it a rare longevity and authority in its space, and its membership is genuinely exclusive: its c.100,000 members largely come through structured entry routes like drama schools, rather than being open to all comers.

Headquartered internationally with a presence across the US, UK, Australia and India, the business operates a small portfolio of complementary brands within the entertainment/casting space, and has recently launched in India - a new and largely untapped market for the group.

The Role

An incumbent is moving on from this role, and the business is ready to hire immediately, with all approvals in place. This is a broad, hands-on digital marketing role centred on acquiring new members, with performance marketing sitting right at the heart of it. You'll own paid media, SEO and GEO, working alongside a Content Manager, a Lifecycle Marketing Manager, a Social Media Manager, and a Marketing Operations lead who coordinates closely across the wider business.

While the broader marketing team focuses on brand awareness, PR and industry relations, this role is firmly focused on performance and digital acquisition - making sure paid advertising is working hard, owning website SEO, and running structured A/B testing. You'll also take ownership of reporting and analysis, building a clear picture of who is joining and becoming a member, and there's scope to support the recently launched India market and a couple of other brands within the group.

• Own and optimise paid media, SEO and GEO strategy to drive new member acquisition
• Manage and improve website performance, including hands-on WordPress work
• Run structured A/B testing to improve conversion
• Build out reporting and analysis to understand member acquisition and conversion
• Collaborate closely with Content, Lifecycle Marketing, Social and Marketing Ops on nurture and retention overlap
• Provide some digital support to the newly launched India market and other group brands

What We're Looking For

• Strong technical knowledge across WordPress, with broad platform experience across GA, Looker Data Studio and similar analytics/reporting tools - no attachment to specific tools required, just strong all-round technical capability
• A performance marketing background - this is a channel-owner role, not a brand-led one
• Industry experience in entertainment would be a strong plus; membership or subscription marketing experience is also highly relevant
• Comfortable owning acquisition end-to-end, from paid media through to on-site conversion and reporting

Why It's Worth Considering

This is a business with real longevity and a distinctive position in its market - 100 years in and still exclusive in how it operates. The acquisition strategy here is refreshingly focused: performance marketing does the heavy lifting, with limited paid spend at leadership level and most volume coming through the website and organic search. It's a genuine opportunity to own that engine end-to-end, with visibility into a newly launched international market as a bonus.

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: