Head of Digital Marketing - #2196247

Head of Digital Marketing

£300 per day Inside IR35
6-month contract
London (Hybrid - 1 day per week)

I'm currently partnered with a well-known London-based charity looking to hire an Interim Head of Digital Marketing to support its digital marketing, supporter acquisition and wider fundraising activity over an initial six-month period.

The organisation has several upcoming initiatives, including the next phase of a successful digital legacy fundraising campaign, new supporter acquisition channels and wider brand marketing activity. They're looking for an experienced digital marketing leader who can combine strategic thinking with hands-on delivery, helping improve campaign performance, develop new acquisition opportunities and support an established marketing team.

The role will:

• Lead and optimise digital acquisition campaigns, improving supporter engagement, conversion and return on investment.
• Develop and test new acquisition channels, identifying opportunities to grow supporter audiences.
• Support integrated marketing campaigns across digital, brand, direct marketing and offline channels.
• Analyse campaign performance, using data and audience insights to inform testing, optimisation and investment decisions.
• Provide senior digital marketing expertise to the existing team, supporting campaign delivery and helping shape future digital marketing investment.

Skills required:

• Strong experience in digital acquisition, growth marketing or performance marketing, ideally at Head of Digital Marketing or equivalent level.
• Proven hands-on experience delivering and optimising digital campaigns across paid social, paid search and other acquisition channels.
• Experience developing integrated, multi-channel marketing campaigns, combining digital with wider marketing activity.
• Strong understanding of campaign analytics, conversion optimisation, acquisition costs and marketing ROI.
• Ability to operate strategically while remaining hands-on, working independently and supporting an established team.

Experience within the charity or fundraising sector, particularly supporter acquisition or legacy fundraising, would be advantageous but isn't essential.