Freelance Content Marketing Writer (20 hours/week; 6 months starting June 15) - #1724707

Marketing is responsible for guiding prospects and customers throughout their journey with Basware. Through providing thought leading insights, practical advice, and a roadmap for automation, in partnership with our Sales function, we enable organizations to drive the transformation of their AP and Finance functions. Leveraging industry leading marketing platforms including Hubspot, and the latest in AI technologies, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and make it all just happen for our customers.

About the Role: We seek a talented and experienced freelance Content Marketing Writer to join our team part-time.

This role will cover maternity leave and involve developing and executing content marketing strategies to support our business objectives. The ideal candidate will have a strong background in creating compelling ad copy and a proven track record in content marketing.

Key Responsibilities:

• Develop and execute content marketing strategies to move prospects through the buyer journey.
• Create, deploy, and measure content across various channels, ensuring alignment with our brand guidelines and key messaging.
• Collaborate with Product Marketing, Demand Generation Marketing, and other teams to support our global content strategy.
• Produce high-quality content assets, including ad copy, blog posts, whitepapers, case studies, and social media content.
• Manage content development by freelancers and through hands-on execution.
• Analyze content performance and optimize strategies to achieve desired outcomes.
  
  

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Qualifications:

• 2-5 years of B2B content marketing experience required including ad copy development.
• Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
• Excellent command of grammar and punctuation.
• Experience with marketing project management systems and marketing automation platforms (e.g., HubSpot, Salesforce, Asana).
• Proficiency in SEO best practices and content optimization techniques.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Ability to work independently and meet tight deadlines.
• Remote eligible for UK
  
  

Preferred Qualifications:

• Experience in a similar role within a SaaS company.
• Familiarity with digital asset management tools.
• Availability to occasionally come to London office.